Under Armour unveiled a new platform allowing customers to customize athletic shoes by uploading their own images and selecting prints and colors.
Category: Sports/Fitness
iShoxs Retains Verde Brand Communications As Agency Of Record
The German-based manufacturer of premium mounts and accessories for POV cameras has tapped Verde to increase visibility and engagement of the iShoxs brand in the American market.
New Balance Celebrates Global Running Day With Virtual Relay
New Balance is celebrating global running day on Wednesday, June 7 2017 by hosting a virtual running relay around the world with Team New Balance athletes.
Riddell Welcomes Peyton Manning As Strategic Business Partner
Riddell added legendary football player Peyton Manning as a strategic advisor to the business. In addition, Manning will be Riddell’s first-ever brand ambassador supporting the football community.
Genesco Sees Major Store Closings In Coming Years
Speaking at the Baird Global Consumer, Technology & Services Conference, Bob Dennis, chairman, president and CEO of Genesco, the parent of Journeys and Lids, said he expects the company will be operating “significantly fewer” stores over the next five years due to continuing declines in mall traffic.
Puma Appoints Chief Compliance Officer
Dr. Raliza Koleva assumed the position of chief compliance officer at Puma, with immediate effect.
Fleet Feet Appoints Joey Pointer CEO
Fleet Feet Sports appointed Joey Pointer, its former CFO, as chief executive officer.
Brooks Celebrates Global Running Day With Endorsement Deals For All
All runners interested in becoming part of the Brooks Big Endorsement can sign up at BrooksAthlete.com to receive a $1 check and access to content from Brooks experts about training, nutrition and a variety of other running-related topics.
New Balance Forms 3-D Printing Partnership
New Balance formed a manufacturing partnership with Formlabs to bring 3D printing to large-scale, Massachusetts-based footwear manufacturing.
Interbike Shifts Focus Of IB Awards To Innovation
The newly named Interbike Innovation Awards will continue to showcase excellence in product, retail, and advocacy and will no longer focus on athletes and supplier performance. Products recognized will now be for the upcoming 2018 sales season instead of looking back at 2017 cycle.
Inov-8 Appoints PR Agency
Inov-8 has hired Park City-based Simbol Communications as its public relations agency of record with a focus on building its market share in the trail shoe category in the U.S.
Canyon USA Adds Key Staff
Canyon USA, the American arm of the German consumer-direct cycling, hired Keith Hnatiuk as director of operations, Katie Araujo as inside sales manager, and Malek Awar as IT manager, bringing its total U.S. staff to twenty.
Fitbit Loses Ground To Apple And Xiaom
Fitbit fell to the third place among makers of “smart” wearables for the first time in the first quarter with Xiaomi tied with Apple for the lead, according to market tracker International Data Corp.
Buff Unveils 2017 Running Ambassadors
The performance headwear brand has added trail runners Suzanna Bon and Zach Miller to a team that already includes Anton Krupicka, Ian Sharman, Adam Kimble, Michael Wardian and Gina Lucrezi.
G-III Apparel’s Shares Soar On Raised Guidance
Shares of G-III Apparel Group jumped $3.03, or 15.2 percent, to $22.92 Tuesday after the outerwear and sportswear maker hiked its full-year guidance while reporting first-quarter earnings that beat estimates.
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