iShoxs, a German-based manufacturer of premium mounts and accessories for POV cameras, has retained Verde Brand Communications to serve as its agency of record. Verde will increase visibility and engagement of the iShoxs brand in the American market with an integrated communications strategy focused on the outdoor, action sports, motorsports, bike and active lifestyle markets.

“iShoxs products are designed for those who push their limits,” said Ross Alexander, global head of sales and marketing for iShoxs. “Whether users are surfing, biking, driving or skydiving, people turn to iShoxs for a product that can keep up with their lifestyles. With Verde we know that we will be working with a team who shares our passion for pushing limits in the outdoors; a team who would understand our vision for iShoxs and the niche this product will be filling in the outdoor industry.”

Designed, developed and manufactured in Germany, iShoxs camera mounts and accessories are crafted with premium materials and precise engineering and undergo extensive testing to ensure their quality and durability in all kinds of environments.

“Video continues to grow as the primary way we consume media and you’d be hard pressed to find any action sport edit without at least some POV footage,” said Scott Kaier, senior account executive with Verde. “The video camera and accessory market is robust and we will look forward to working with a brand that creates the accessories that will allow anyone to capture the best possible footage.”

iShoxs will make its official U.S. debut in June 2017.

Photo courtesy iShoxs