Adidas and the University of Louisville extended its 19-year partnership with the University of Louisville through 2027-2028.
Category: Sports/Fitness
Under Armour Named Official Outfitter Of Johns Hopkins Athletics
Johns Hopkins University formed a partnership with Under Armour that makes the Baltimore-based global performance brand the official outfitter of Blue Jay athletics.
Fitbit Launches First Smartwatch
Fitbit’s first smartwatch debuted with personalized guidance, on-device dynamic workouts, relative SpO2 sensor, industry-leading GPS, swim tracking, on-board music, contactless payments and 4+ day battery life. A special edition with training programs in partnership with Adidas arrives in 2018.
Nike Partners With Kendrick Lamar
Nike has partnered with Kendrick Lamar, the star rapper. Lamar has previously worked with Reebok.
Gartner Says Worldwide Wearable Device Sales To Grow 17 Percent In 2017
Gartner Inc. forecast that 310.4 million wearable devices will be sold worldwide in 2017, an increase of 16.7 percent from 2016. Sales of wearable devices will generate revenue of $30.5 billion in 2017. Of that, $9.3 billion will be from smartwatches.
Exos Acquires D1 Sports Medicine
Exos, a human performance company, shared that it has acquired D1 Sports Medicine, a company that partners with sports medicine orthopedists to offer athletes physical therapy services.
Aisle Talk, Week Of August 21
Top headlines from the active lifestyle industry you may have missed this week.
Virgin Sports Sets Virgin Sport San Francisco
Wearable technology company Motiv, hydration product Nuun, fitness membership platform ClassPass, organic and nutritious foods company Clif Bar and Headspace, personal trainer for the mind and leader in meditation are partners.
Brooks Partners With Back On My Feet
Back on My Feet, a national non-profit combatting homelessness in part through the power of running, formed a new national partnership with Brooks Running. The new collaboration will provide footwear and apparel to Back on My Feet members across the country.
PHIT America Gets 150,000 Kids Moving
PHIT America announced that more than 150,000 elementary school children over the past 24 months have remained physically active through the PHIT America GO! Grants program.
Nike Swim And Golf Lifestyle Boost Perry Ellis’ Q2 Results
Golf Lifestyle Sportswear’s sales increased by mid teens with over 28 percent growth by Callaway apparel as well as strong contributions from PGA Tour, Jack Nicklaus and Ben Hogan. Nike Swim’s gross sales were up double digits.
Orangetheory Names Gregg Koffler Chief Development Officer
In his new role, Koffler will be responsible for overseeing the brand’s franchise development efforts in addition to supervising the sales, real estate, design, construction and supply chain teams and processes.
Sears’ Q2 Comps Slumped 11.5 Percent
Sears Holdings reduced its net loss in the second quarter to $251 million from $395 million. Comparable store sales declined 11.5 percent.
Perry Ellis Tops Guidance In Q2
Perry Ellis International Inc. reported second-quarter earnings that easily topped guidance as margins expanded and sales rose 2.5 percent. Driving the top-line growth was Perry Ellis, Original Penguin, its overall Golf Sportswear segment and Nike Swim.
PVH’s Q2 Earnings Improve
PVH Corp., the parent of Speedo, reported earnings per share was $1.69 on a non-GAAP basis for the second quarter compared to $1.47 in the prior year period. Revenues increased 7 percent.
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