UFC, the world’s premier mixed martial arts organization, announced a multi-year partnership with Bodyarmor Sports Drink, establishing the isotonic brand as the first-ever “Official Sports Drink” of UFC.
Category: Sports/Fitness
One-On-One With OrthoLite’s Glenn Barrett
The CEO and chairman of Ortholite discusses the keys to successful collaborations, 3D printing and other emerging technologies, new competitors in the space, and the insole category’s newfound respect.
Under Armour Brings Back Quebec Hockey Competition
Under Armour and the Montreal Canadiens have once again teamed up to give Bantam Hockey teams the chance to play at the Bell Centre, home of the Canadiens.
Adidas Completes Divestiture Of Taylormade
Adidas announced that effective October 2 it has formally completed the previously announced divestiture of its TaylorMade, Adams Golf and Ashworth golf brands to a newly formed affiliate of KPS Capital Partners, LP.
Merry Holiday Forecasts Arrive
The NRF (National Retailer Federation) became the latest organization predicting robust sales for the holiday season. Gains are expected to be helped by low unemployment, rising stock markets and another year of double-digit online spending gains.
Rawlings Partners With USC On Tailgating Products
The new agreement will give Rawlings exclusive licensing rights in tailgating categories such as canopies, chairs, tables and hard/soft coolers for distribution in off-campus retail channels.
Sensoria Partners With Genesis Rehab Services
Sensoria, a smart apparel startup, formed a strategic partnership with Genesis Rehab Services (GRS), a subsidiary of Genesis HealthCare and a leading provider of physical therapy, occupational therapy, speech therapy, respiratory therapy and wellness services, primarily for older adults.
Adidas Launches NHL Campaign
Adidas and the National Hockey League (NHL) unveiled a new campaign titled “What if Hockey…” Some athletes evoke emotions, some tap into imagination, some challenge the status quo, and with each opportunity to create, these athletes are changing the game.
Mizuno Launches #ProjectZero To Raise Funds For Breast Cancer Research
Throughout the month of October, Mizuno is partnering with the Breast Cancer Research Foundation (BCRF) to launch #projectzero, an initiative raising funds for breast cancer research, highlighting personal stories of strength and showcasing the role sports play in transforming lives affected by cancer.
Adidas’ Eric Liedtke Earns Germany’s CMO Of The Year
Eric Liedtke, executive board member responsible for global brands at Adidas, won Germany’s CMO of the Year 2017.
Asics To Open Largest Store In Japan
Asics will open its Asics Harajuku Flagship on October 6 in Tokyo Harajuku district.
NRF Forecasts Holiday Sales To Increase Between 3.6 And 4 Percent
NRF President and CEO Matthew Shay said, “Although this year hasn’t been perfect, especially with the recent devastating hurricanes, we believe that a longer shopping season and strong consumer confidence will deliver retailers a strong holiday season.”
Callaway Signs Former World No. 1 Amateur Maverick McNealy
Callaway Golf Company signed Maverick McNealy, who turns professional this week after playing on the victorious U.S. Walker Cup team.
Susquehanna Downgrades Finish Line On Recent Run-Up
Susquehanna Financial Group lowered its rating on The Finish Line to “Neutral” from “Positive” because the stock’s recent spike in price now “fairly reflects the probability of a takeout by Sports Direct.”
Imperial Headwear Restructures Management
Imperial Headwear announced the reorganization of their management structure, including Mike Wrightson becoming president.
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