HanesBrands announced that it has initiated the process to favorably amend its senior secured credit facility to take advantage of credit market conditions and the company’s strong financial performance and cash generation.
Category: Sports/Fitness

Salomon Announces New Trail Running Series
The series will combine five of the most iconic short-distance trail races on the planet into a dream tour for both athletes and fans.

Superfeet Unveils ME3D Recover; Industry’s First Fully Customized Recovery Slide
Building on the successful introduction of FitStation powered by HP with insoles, Superfeet is extending the technology with the introduction of the ME3D Recover recovery slides.

Brooks Running Unveiled Its “Most Personalized” Running Footwear
Brooks Running Company announced it is partnering with HP Inc. and Superfeet “to deliver the most personalized running footwear.” Leveraging FitStation powered by HP and Brooks Run Signature, Brooks plans to introduce the first performance running shoe created based on an individual’s unique biomechanics which will be available via special order through select retail partners beginning June 2018.

Delta Apparel Sees Further Stabilization In Q4
Delta Apparel reported earnings in its fiscal fourth quarter declined slightly due to the sale of its Junkfood business, but continued to see underlying improvement in most of its core businesses.

Puma Signs Jozy Altidore
Puma signed a long-term contract with soccer player, Jozy Altidore. Altidore will be the face of North American soccer for Puma.

Sustainable Apparel Coalition Opens Early Registration For Higg Facility Environmental Module
The Higg FEM, optimized for use at an industrial scale, enables factories to assess sustainability performance and share results with supply chain partners.

Beachbody Partners With Brazilian Jiu-Jitsu Champ Bruno Pucci
Pucci will represent the Beachbody apparel and footwear collection at trade events, public appearances and on Beachbody gear social channels.

SPIbelt Acquires Nite Beams LED Safety Gear Running Division
SPIbelt has acquired the running gear division of Nite Beams LED safety accessories. Now being marketed under the name SPIbeams, this collection of light-up wearables will add several new products to its lineup.
Report: Puma To Take Over Manchester City Sponsorship
Puma has reached an agreement to replace Nike as the kit sponsor of Manchester City, according to the Daily Mail.

Delta Apparel’s Earnings Dip In Q4
Delta Apparel Inc. reported earnings slid 8.7 percent in its fourth quarter ended September 30. Sales fell 20.2 percent largely due to its sale of Junkfood. Sales were also impacted by severe weather disruptions and lower Soffe sales tied to last year’s bankruptcies.

HSBC Downgrades Nike Over Possibly “Painful” U.S. Distribution Shift
HSBC lowered its rating on Nike Inc. to “Hold” in part due to the recent bump-up in its shares but also because of the likely challenges Nike will face in its plan to aggressively shift away from undifferentiated retail environments.

Holiday Selling Starts Off With A Bang
According to reports from the National Retail Federation (NRF), Adobe and ComScore, sales surged ahead from Thanksgiving through Cyber Monday, providing a heap of optimism for the rest of the holiday selling season. Not surprisingly, online purchases again strongly led the gains and smartphones expanded as a key driver of transactions.

NRF Finds Robust Holiday Start
From Thanksgiving Day through Cyber Monday, more than 174 million Americans shopped in stores and online during the just-concluded holiday weekend, beating the 164 million estimated shoppers from an earlier survey by the National Retail Federation and Prosper Insights & Analytics.
Asics & PHIT America Get Austin Girls Fit And Healthier
Asics and PHIT America have partnered to bring a running program to Hornsby-Dunlap Elementary School, an elementary school in Austin, TX.