Brooks Running Unveiled Its “Most Personalized” Running Footwear

Brooks Running Company announced it is partnering with HP Inc. and Superfeet “to deliver the most personalized running footwear.” Leveraging FitStation powered by HP and Brooks Run Signature, Brooks plans to introduce the first performance running shoe created based on an individual’s unique biomechanics which will be available via special order through select retail partners beginning June 2018.

Puma Signs Jozy Altidore

Puma signed a long-term contract with soccer player, Jozy Altidore. Altidore will be the face of North American soccer for Puma.

Delta Apparel’s Earnings Dip In Q4

Delta Apparel Inc. reported earnings slid 8.7 percent in its fourth quarter ended September 30. Sales fell 20.2 percent largely due to its sale of Junkfood. Sales were also impacted by severe weather disruptions and lower Soffe sales tied to last year’s bankruptcies.

Holiday Selling Starts Off With A Bang

According to reports from the National Retail Federation (NRF), Adobe and ComScore, sales surged ahead from Thanksgiving through Cyber Monday, providing a heap of  optimism for the rest of the holiday selling season. Not surprisingly, online purchases again strongly led the gains and smartphones expanded as a key driver of transactions.

NRF Finds Robust Holiday Start

From Thanksgiving Day through Cyber Monday, more than 174 million Americans shopped in stores and online during the just-concluded holiday weekend, beating the 164 million estimated shoppers from an earlier survey by the National Retail Federation and Prosper Insights & Analytics.