Varsity Brands announced that Varsity University, which offers educational programming to schools and athletic programs nationwide, has partnered with the National Federation of State High School Associations (NFHS) to launch the Varsity University/NFHS Coaches Education Program.
Category: Sports/Fitness

CES Show: Data Tracking To Transform Sports
The buzz over wearables in the active space has cooled down with the challenges facing Fitbit, GoPro and others in recent years, but the potential for artificial intelligence (AI) and motion-sensing technology to create a new breed of data-informed athletes was again heard loudly at this week’s CES show in Las Vegas.

SGB Industry Outlook 2019, Part 3
Here is our final installment of the 2019 industry outlook. Thank you to all the industry executives and business owners who shared expectations, hopes and concerns for the new year. This was the biggest response we’ve ever gotten, with almost 60 participants, prompting three parts instead of the usual one or two.

Aisle Talk Week Of January 7
Top headlines from the active lifestyle industry you may have missed this week, including Portland, OR-based outdoor apparel firm Poler filing a Chapter 7 bankruptcy to liquidate.
Premier Lacrosse League Partners With Baltimore-Based STX
The Premier Lacrosse League in Los Angeles announced that it has partnered with Baltimore-based STX to be an equipment supplier for the PLL’s inaugural season.
Lacrosse Unlimited Re-Opens Store In Connecticut
Lacrosse Unlimited announce the re-opening of its store in Avon, CT, bringing the companies fleet to a total of 41 stores in 12 states.

SGB Industry Outlook 2019, Part 2
This is the second installment of our annual series that gauges what the industry’s key players are projecting for the coming year. Also, due to overwhelming response, we’ve extended our industry outlook to three parts due to so many of people wanting to contribute their thoughts on 2019. Look for even more commentary on 2019 in Friday’s edition of SGB Executive.
PVH To Take Calvin Klein Restructuring Charge
PVH Corp. announced that it plans to to incur pre-tax costs of approximately $120 million over the next 12 months in connection with a Calvin Klein restructuring.

PGA Tour Superstore Announces Retail Expansion
Golf retailer PGA Tour Superstore on Thursday announced it will open at least six new stores in 2019 as it accelerates its growth strategy to expand its brick-and-mortar presence by more than 50 percent over the next three years.
EU Opens Probe Into Nike’s Dutch Tax Arrangements
The European Commission opened an investigation into Nike Inc.’s tax deals with the Netherlands. The probe could potentially lead to Nike having to pay back millions of euros.
OBIT Dr. Bernice Sandler
Dr. Bernice Sandler, known as the “godmother of Title IX” for her work advocating for women’s and girls rights in education and athletics, has passed away at the age of 90.

Nike Expands Relationship With Gridsum
Gridsum Holding Inc., a provider of cloud-based big-data analytics and artificial intelligence (AI) solutions in China, announced that it has expanded its relationship with Nike, Inc., with the addition of data analysis, consulting, and data modeling services.
Nicole Hobson Joins PPR Staff
Professional Pickleball Registry (PPR) on Thursday announced the hiring of its first full-time employee. As member services manager, Nicole Hobson will serve more than 1,000 PPR members—and counting—with the quality and commitment expected in a subsidiary of PTR.
Badger Sportswear Cuts Off Chinese Factory In Internment Camp
Badger Sportswear in a statement posted to its website said it will no longer do business with a Chinese company that allegedly used workers from an internment camp holding targeted members of ethnic minority groups, according to the Associated Press.
ClassPass Acquires Asia-Based Rival GuavaPass
ClassPass announced it signed an agreement to acquire GuavaPass, an aggregator of fitness experiences operating in Asia and the Middle East.