Salomon welcomed two new hires to its brand marketing leadership team in the United States, Becky Marcelliano and Erin Cooper, bolstering its commitment to the run and outdoor categories. Cooper, formerly of Saucony, joins as run marketing manager while Marcelliano, formerly of Deuter USA, will serve as outdoor marketing manager.
Category: Sports/Fitness
PHIT America Founder Rails Against Esports Sponsorships
In an open letter to the sporting goods industry, PHIT America Founder Jim Baugh decried how top sports brands, the International Olympic Committee and many collegiate athletic directors are embracing the esports phenonom. He wrote, “Esports are tearing down the fabric of the sports industry and they represent short-term financial gains for companies that cater to these gamers. It’s like a money grab.”
Reebok Launches First Loyalty Program
Reebok launched its first loyalty program, Unlocked, featuring both experiential and product-based benefits.
Garmin Completes Acquisition Of Tacx
Garmin Ltd. announced that it has completed the acquisition of Tacx Onroerend en Roerend Goed B.V., a privately-held Dutch company that designs and manufactures indoor bike trainers, tools and accessories, as well as indoor training software and applications.
Gildan Announces Board Of Directors Leadership Succession Plan
Gildan Activewear Inc. announced that its board of directors has approved the appointment of Donald C. Berg as chairman of the board effective May 2, 2019, contingent upon his reelection to the board at the company’s annual shareholder meeting to be held that day.
First Ever Marika Branded Store Opens Inside Baltimore Airport
Marika, the women’s activewear brand, announced the opening of its first branded retail store at the Baltimore/Washington International Thurgood Marshall Airport.
Shape Women’s Half-Marathon To Hold Women Run Panel
The 2019 Shape Women’s Half-Marathon will kick off the celebratory weekend with its Women Run the World Panel. The panel will include Jen Widerstrom, television star and Consulting Fitness Director of Shape; Elizabeth Goodman Artis, Editor-in-Chief of Shape; Janine Delaney, psychologist and fitness expert; Tiff McFierce, DJ and wellness advocate; and Rhonda Vetere, C-suite technology leader.
Minor League Baseball Launches National Retail Program
Minor League Baseball (MiLB) announced the creation of the largest retail program in Minor League Baseball history. The “Grilling All-Stars” program merges MiLB with local retailers and brands associated with a summer grill-out: Bush’s Beans, Scott Bath Tissue, Scott Paper Towels, Ball Park Buns and The Original Louisiana Brand Hot Sauce.
RYU Apparel Closes Final Tranche Of $6 Million Private Placement
RYU Apparel Inc., the fitness apparel specialist based in Vancouver, announced that it has closed a final tranche of the non-brokered private placement financing of up to 80 million units at a price of $0.075 per unit for gross proceeds of up to $6 million.
Umbro Extends Deal With Everton
Umbro signed a multi-year extension with Everton, the Liverpool soccer team that competes in the Premier League.
Puma Signs Long-Term Partnership With Valencia CF
Puma announced a new long-term partnership with Valencia CF, one of Spain’s most successful soccer teams.
Nike Accredited For Fair Labor Practices
The Fair Labor Association (FLA) announced that its board of directors voted to re-accredit Nike’s social compliance program, the third FLA accreditation for the company.
Zoot Sports Launches TeamZoot Camps
Zoot Sports, the specialist in triathlon training and race day apparel, saw over 50 athletes attend its inaugural U.S. Team Zoot Camp in San Diego.
Lululemon To Repurchase Shares from Advent International
Lululemon Athletica Inc. announced that it has agreed to repurchase one million shares of its common stock in a private transaction with funds affiliated with Advent International Corporation.
Hastings College Teams Up With BSN Sports, Nike
Hastings College based in Nebraska entered into a multi-year partnership agreement with BSN Sports to supply athletic apparel and equipment through Nike.
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