The co-branded effort to find a pathway to more women consumers runs counter to the company’s efforts to connect with core female athletes that were the clear focus in its Super Bowl LVIII advertising and recent comments from the company’s new CEO, Elliot Hall.
Category: Sports/Fitness
Recall: Johnson Health Tech Matrix Training Cycles
This voluntary recall is in cooperation with the CPSC. The training cycle’s adjustable seat could unexpectedly lower when in use, posing a fall hazard to the rider.
Recall: Trek Electra Navigator Go! and Ace Spade Go! Ebikes
Specific bolts attaching the rear fender to the bikes do not contain a threadlocker and could loosen during shipping or while riding, causing the fenders to rotate under the rear wheel, causing consumers to lose control and falling.
BJ’s Wholesale Club to Open in Florida
The new club will open in Brooksville, FL, on February 21, 2025, including an on-site BJ’s Gas location opening on February 6. Club members who shop the store, save of up to 25 percent off grocery store prices.
EXEC: Asics Sees 2024 Lifestyle Footwear Sales Surge 50+ Percent
The company’s SportStyle and Onitsuka Tiger categories each posted growth in excess of 50 percent year-over-year to nearly ¥100 billion each, while operating profits more than doubled for each category versus 2023. SportStyle sales grew 120 percent in the North America region.
Amped Fitness Murfreesboro Hosts Grand Opening
The Murfreesboro, TN facility features the latest fitness equipment, personal training and amenities to support members on their fitness journey, with 24/7 access.
Crunch Franchise to Open in Southaven, MS
Brian Hibbard, CEO of Fitness Ventures, LLC and a franchisee of Crunch Fitness, announced plans to open Crunch Southaven in Southaven, MS, a 45,000-square-foot facility, in Summer 2025.
Pickleball Kingdom Franchise to Open in Tigard, OR
Opening in late summer 2025, this 42,000-square-foot facility will feature 13 professional-grade indoor pickleball courts led by Gunn Robison.
Fleet Feet to Open Fourth Franchise Location in Arizona
Billy Preston is opening a new Fleet Feet franchise store in downtown Prescott, AZ, with easy access to over 500 miles of nearby trails and outdoor recreation year-round.
Yeti Inc. Posts Strong Q4 Despite Wrestling with Product Recall Reserve Impact
Adjusted sales, which exclude the impacts of the recall reserves in both the current and prior-year quarters, increased 7 percent to $555.4 million. Sales and adjusted sales in Q4 2024 and 2023 include $1.7 million and $6.5 million, respectively, of sales related to gift card redemptions in connection with recall remedies.
TaylorMade CFO Named as New Board Chair of Youth on Course
Rick Paschal, executive vice president and chief financial officer of TaylorMade, has been appointed the new chair of the Board of Directors of Youth on Course, a non-profit that offers kids opportunities through golf that will have a life-long impact.
EXEC: On Holding Gets Goldman Downgrade; Nike Sees Analyst Call for Patience
Last week, Nike got a downgrade on its shares from Citibank, and now On Holding is downgraded, which is a tough move for one of the hottest footwear brands in the active lifestyle market to get negative attention.
Tom Brady Acquires 50 Percent Ownership Stake in CardVault
As part of the agreement, CardVault will now be called CardVault by Tom Brady and expand its retail footprint with a new flagship store opening this spring at American Dream, the large retail and entertainment complex in the Meadowlands Sports Complex. With Brady’s backing, CardVault plans to go global, with new stores opening worldwide.
JetSet Pilates Closes on Strategic Investment from Purchase Capital, LLC
Investor and entrepreneur Nicholas J. Singer, the founder and managing partner of Purchase Capital, has been appointed to the JetSet Pilates Board of Directors.
EXEC: Yonex Gets Racquet Sports Lift from Summer Olympics
The Japan-based racquet sports and golf equipment manufacturer reported results for the nine-month year-to-date (YTD) period that ended December 31, 2024, suggesting that the sports market received a boost from the Summer Olympics in Paris and other international tournaments and athletes’ success at that event.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal