The Third Annual Brand Heat Index from L.E.K. Consulting identified the brands to have gaine in popularity, or increasing brand “heat,” across major product categories and generations in women’s and men’s footwear and apparel.
Category: Sports/Fitness

Lids Opens Lids HD Store in LA’s Cerritos Mall
Lids’ HD store concept caters to headwear enthusiasts and consumers who are starting to build their collections by leaning toward exclusive and limited-edition hat drops.

Academy Sports & Outdoors Beats on Q4 Bottom Line; Looks Ahead to Jordan Launch
The company expects the first quarter to be the most challenging from a sales and earnings per share prospective as they plan to open five stores and transition to the new Jordan floor set but see the back half of the year to be stronger than the first half.

Strong Pilates Entering U.S. Market with New Partner and Plans for 155 Studios
The Australian-based high-intensity Pilates concept is expanding into the U.S. with plans to open multiple studios this year and a second global HQ in Hermosa Beach, California.

Report: Online Resale is Expected to Reach $40 Billion by 2029
From integrating social commerce and AI applications to establishing trade organizations and interfacing with the government, ThredUp said it’s clear why resale has seen accelerated growth and a promising growth trajectory.

EXEC: Wall Street Lays Out Expectations Ahead of Nike’s Fiscal Q3 Results
Margins are a concern in the near term, given the need for Nike to liquidate inventory. While the company continues to pull back promotions on its website, outlet stores will continue to see increased pressure.

Pickleball Kingdom Franchise to Open in Naperville, IL
Led by franchisees Saumil Parikh, Chirdip Sheth, Hemang Patel, and Dhaval Sheth, the club will feature climate-controlled courts and Pickleball Kingdom member amenities.

Report: February Perceived Stability at Retail Hides Deeper Fluctuations
While the steady appearance of retail performance carried through top-line views of discretionary general merchandise, retail food and beverage, and non-edible consumer packaged goods, underlying disruptions are emerging, reported Circana.

EXEC: Sports Direct Parent to Make Another Run at Nordic Retailer XXL ASA
It appears that Frasers Group plc (Frasers), the UK-based parent of the Sports Direct global sporting goods retailer, is making another run at Norway-based sporting goods retailer XXL ASA.

EXEC: Saucony and Merrell Grow 57 Percent in China in 2024; Saucony Hits Benchmark
In 2024, revenue from the combined Merrell and Saucony brands segment realized a year-over-year growth of 57.2 percent, accounting for 9.2 percent of the Group’s total revenue.

Report: February Retail Sales May Reflect Anxious Consumer Spending
February’s core retail sales, as defined by the NRF, were up 0.9 percent seasonally-adjusted month-over-month but down 0.2 percent unadjusted year-over-year because of the comparison against unusually high sales in February 2024.

S&S Activewear Taps Industry Vet Kendall Whitley as VP of Team Sales
Whitley brings nearly four decades of sporting goods experience, including executive roles at Converse, Adidas, and, most recently, as VP of Athletics for NBS, where he oversaw all business for 125 dealers in the NBS Athletic Division.

The Pickler Franchisees to Open Third Club in Indiana
The location is the third in Indiana for Dave Gilreath and Ron Brock, managing partners of Pickle Indy, LLC, with plans to open six new Picklr member clubs throughout central Indiana.

Puma Inks Premier League Official Ball Deal; Second Big UK Soccer Loss for Nike
This deal will see Puma become the Official Ball Supplier of the Premier League, which includes the provision of match balls at all League matches from the start of the 2025/26 season.

Fanatics and the MLB Open Largest MLB Ballpark Store in Tokyo
The MLB Official Store at the Tokyo Dome, spanning 31,000 square feet, will employ 700 staff members. It is one of several MLB retail stores in the city, including official stores at Miyashita Park and the Tokyo Skytree.