Everlast Worldwide Inc. has signed a two-year sponsorship and licensing agreement with U.S. Amateur Boxing, Inc., the National Governing Body for the sport of amateur boxing. Under the terms of the agreement, Everlast will be the exclusive boxing equipmen
Category: Sports/Fitness
BCM Expands Fundraising Initiatives
Expanding beyond its traditional Summit for Someone fundraising events, Big City Mountaineers is tapping into events, in-store fundraisers and grants to raise money for its summer youth backpacking program…
Rumors Swirl Around Potential Backpacker Magazine Sale…
Folio is reporting that Rodale is in the final stages of selling Backpacker magazine to a private equity backed media company called Active Interest Media…
TAF Parent Reports Small Loss for Q1
NexCen Brands, Inc. Licensing, royalty and franchise fee revenues totaled $3.9 million for the first quarter. Net loss, which includes income from discontinued operations of $447,000, was ($198,000). The net loss per share calculates to 0 cents. Included
Stage Stores Comps Fall 14.8% in April
Stage Stores, Inc. total sales for the four-week April period beginning April 8, 2007 and ending May 5, 2007 decreased 13.8% to $102.6 million from $119.0 million in the prior year four-week period beginning April 2, 2006 and ending April 29, 2006. Compar
BJ’s Wholesale Club April Comps Slip 2.1%
BJ's Wholesale Club, Inc. net sales for the month of April 2007 increased by 1.9% to $618.5 million from $606.7 million for April 2006. On a comparable club basis, April sales decreased by 2.1%…
Massachusetts Votes Down Metal Bat Ban
For the third straight time since 2003, the governing body for high school sports in the State of Massachusetts today overwhelmingly rejected a proposal to ban non-wood and composite bats in high school baseball. By a vote of 12-3, the Massachusetts Inte
Iconix Acquisitions More Than Double Q1 Licensing Revenue…
Iconix Brand Group, Inc. saw Q1 licensing revenues more than double to $30.8 million from $13.3 million. EBITDA for the quarter increased to $23.3 million from $8.4 million; net income increased to $12.7 million, or 21 cents a share, from $7.4 million, or
K2/Jarden Deal Faces Shareholder Class Action Suit
A union pension fund has filed a lawsuit against K2 and its board of directors for an alleged breach of fiduciary duty in accepting a $1.2 billion cash and stock buyout offer from Jarden Corp. The Steamfitters Local 449 Pension and Retirement Security Fun
Quiksilver Appoints New Heads for Quiksilver and Roxy Brands
Quiksilver said Steve Tully, currently president of women's, has been appointed to the new role of president, Quiksilver Brand for the Americas. Also, Carol Christopherson, currently president of retail, will become president of the Roxy and Raisins
Spyder Signs Footwear License
Spyder Active Sports, Inc., the ski apparel brand, signed a licensing agreement with Catchlight Fashions, Inc. for design, manufacturing, sales and distribution of Spyder-branded footwear. The collection includes men’s and women’s shoes and boots, and chi
Brooks Sports Commemorates Beloved Team Member
On Saturday, April 21, Elizabeth “Liz” Duncan, Brooks Sports Customer Service Representative, was hit by a car in Seattle and died at the scene. Brooks is setting up a scholarship fund and will release a special shoe in her honor…
Nève Designs Inks Licensing Deal with U.S. Ski Team
Nève Designs will be a licensed sweater and accessories company for the U.S. Ski Team. The terms of the agreement will run from May 1, 2007 until April 30, 2011 and will provide Nève the use of the U.S. Ski Team mark and athletes for advertising and promo
Airesis Re-Acquires U.S. Distribution for Le Coq Sportif
Le coq sportif, the French sport brand acquired by the Swiss investment fund Airesis in 2006, continues to expand its international business and exposure. The company has re-acquired the U.S. apparel/footwear/accessories distribution from Itochu Internat
AND 1 Plans Advertising Around Mix Tape Tour
AND 1 is planning a new advertising campaign entitled The United Streets of America to commemorate the return of the AND 1 Mix Tape Tour 2007 featuring a tournament between the world's best basketball playground players. The campaign from 72 & Sunny,
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal