ASICS Continues Sponsorship of Constantina Dita

ASICS Corp entered into a new four-year sponsorship contract for 2008 Beijing Olympic Marathon gold medalist Constantina Dita.The Kobe, Japan, sporting goods company has provided Dita with her footwear and clothing since 2003, and has had sponsorship agre

Targeted Endorsement Dollars Still a Wise Spend

Athlete and celebrity endorsement dollars are best spent when targeting a younger or minority sports or outdoor consumer in the U.S. That is one conclusion generated by the SportsOneSource 2009 Brand Strength Report that measures how American consumers v

Rossignol to Cut 30% of Workforce

Rossignol plans to reduce 30% of its global workforce, or about 450 jobs in total. According to www.france24.com, Rossignol chairman Bruno Cercley said in a statement that the layoffs were “unavoidable,” adding that the group was “determined to get back i

Jimmy Jazz Opens First Store in Indiana

Jimmy Jazz, the urban apparel and footwear chain, will be opening its first store in Indiana on April 3rd in the Lafayette Square Mall, located in the capital of Indianapolis. Additionally, Jimmy Jazz said it is anticipating up to 20 new store openings be

Lululemon Q4 Net Income Down on Comps Decline

Lululemon athletica inc. net revenue for the quarter ended Feb. 1, 2009 was $103.9 million, a 0.1% decrease from net revenue of $104.0 million in the fourth quarter of fiscal 2007. Net revenue from corporate-owned stores was $90.3 million, a decrease of 1

Active Ride Shop Files for Chapter 11 Protection

Active Ride Shop filed a voluntary petition for reorganization under Chapter 11 of the United States Bankruptcy Code. In a statement, the skate chain, based in Mira Loma, CA, is closing eight stores and plans to realign “its corporate support structure a

Report: Endorsements Most Important to Youth, Minorities

Athlete and celebrity endorsement dollars are best spent when targeting a younger or minority sports or outdoor consumer in the U.S. That conclusion is one element of the recent SportsOneSource 2009 Brand Strength Report that measures how American consum

SHOP.PGATOUR.COM Relaunches with New Partner

The PGA TOUR and licensee PGA TOUR Superstores have partnered with Global Value Commerce to launch the redesigned SHOP.PGATOUR.COM, the official online store of the PGA TOUR. The new website features expanded functionality, a broad selection of merchandis

GrindTV and Sportnet Merge

GrindTV and Sportnet announced plans to combine the web's two top action sports properties into one dominant digital action sports network collectively reaching over ten million monthly visitors. The company will operate as Sportnet, and will provide

Trek Bicycle Furloughs Affects Almost 300 Workers

Trek Bicycle Corp. has instituted temporary furloughs for many production workers at its Waterloo plant, according to the Wisconsin State Journal. Most production employees rotated one week on, one week off without pay during February. Fewer than 300 of t

AVIA Adds to its Triathletes

Avia added Joanna Zeiger to its team of professional athletes. Two years after turning pro in 1998, Zeiger won Triathlete of the Year honors in 2000 for her fourth place finish at the Olympics and fifth place finish at the Ironman Championship in Kona, Ha

Under Armour to Outfit USA Football

USA Football, the sport’s national governing body on youth and amateur levels, and Under Armour, Inc. said that Under Armour will be the official outfitter of USA Football training events and national teams…

Boulder Outdoor Specialty Group Adds to Sales Team

The Boulder Outdoor Specialty Group (BOSG), a collection of six cornerstone outdoor industry brands, has added Brian Wilson to its inside team of dedicated territory sales managers. As a Pacific Northwest territory sales manager, Brian will be better able