Soaring material costs, expenses and a struggling women’s business sank fourth quarter results well below expectations for Pacific Sunwear, Inc. as the surf-inspired retailer struggles to revive its image for a consumer that is gradually losing inte
Category: Sports/Fitness
Birkenstock Expands Advertising Reach for 2011
Birkenstock USA launched its 2011 advertising campaign that will be featured in more publications than at anytime in its history. The extended reach is part of an overall program to pursue additional outdoor and specialty running accounts. The company al
Rollerblade Honored for Supporting Physical Activity for Kids
The National Association for Sport and Physical Education (NASPE) will honor Rollerblade with the Ross Merrick National Recognition Award for its commitment to introducing children to fun, lifelong physical activity in physical education programs in schoo
Timberland Opens Boston Store
Timberland chose St. Patrick's Day for the grand opening of its new Boston retail location at 201 Newbury Street (at Exeter), bringing the brand's authentic outdoor footwear and apparel to one of the Northeast's premier retail neighborhoods
After Slow February, Bookings Pace Resumes at Western Mountain Resorts
After slowing in February, bookings to major western resorts accelerated in March and set the basis for a strong end to the 2010-11 winter season, according to the most recent report released by the Mountain Travel Research Program (MTRiP)…
Study: Team Sports Providing Insufficient Amount of Exercise
A new study, released in the journal Archives of Pediatrics & Adolescent Medicine, finds that children and teens who play sports might not get enough daily exercise…
Freeline Sports Adds Three Retailers
Freeline Sports, Inc., maker of Freeline Skates, has added three accounts to its specialty retailers, including Pit Surf Shop in St. Augustine, FL., Fritz’ Miami Beach in Miami Beach, FL, and Eagle Marine in Forth Worth, TX…
OIA Names VP of Communications
Outdoor Industry Association (OIA) hired I Ling Matthews Thompson as vice president of communications. Thompson brings more than 14 years of experience in strategic communications, campaign marketing and public relations. She will officially join OIA on A
Hincapie Hires Southern California Rep
Hincapie Sportswear hired Frank Raduziner to represent the brand in Southern California…
Tecnica USA’s Footwear Division Adds Product Manager
Tecnica USA's footwear division has hired Katie Gould as product and marketing manager for the outdoor and winter footwear collections…
Rocky Brands Names New Presidents
Rocky Brands has completed its management restructuring, naming three new presidents to oversee key aspects of the company, announced David Sharp, president and COO. The newly created positions include Gary Adam, president of International Sales; Jason Br
Heelys Posts Wider Fourth Quarter Loss as Revenues Evaporate
Heelys' fourth quarter losses widened to $3.2 million, or 12 cents per share, from a loss of $1.1 million, or 4 cents, in the prior-year period. Revenues dropped 41.2% to $6.7 million in Q4…
Black Diamond Reports 13.6% Pro Forma Sales Growth for Q4
Black Diamond, Inc.'s consolidated fourth quarter sales grew 13.6% to $34.2 million compared to pro forma sales of $30.1 million in the fourth quarter of 2009. Company executives said they expect sales to range between $135 million and $140 million i
Climbers Protest Rising NPS Fees at Denali
The heads of the Access Fund and American Alpine Club were in Washington D.C. Tuesday trying to prevent the National Park Service from raising fees for climbing Mt. Denali. The two leaders urged NPS and members of Congress to instead improve efficiency of
Sports Direct Undergoes Refinancing
Sports Direct International announced a refinancing of its banking arrangements. The U.K. retailer said that at its current level of debt, the interest rate payable is 175 basis points over LIBOR…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal