Gear Aid Announces New Odor Eliminator

Gear Aid™, the gear repair and maintenance brand by McNett®, announced the availability of a new odor eliminator. Specially formulated for toe shoes, barefoot shoes and other minimalist footwear, Rank Away™ is a safe and effective solution designed to tr

Dick’s Sporting Goods Taps Anomaly as Ad Agency

Dick's Sporting Goods has selected Anomaly as its new agency, the retailer confirmed. It's the first retained-agency relationship for Dick's and marks a shift from its strategy of relying on an in-house creative team and various production

Skullcandy Reiterates 2011 Earnings Outlook

Skullcandy, Inc. reiterated its net sales and earnings outlook for 2011, previously outlined Nov. 3, 2011 in the company's third quarter 2011 earnings release. The company expects 2011 net sales to increase 44% to approximately $231.0 million from $1

Nike Adds Kevin Chappell as Golf Endorser

Nike Golf announced the signing of 25-year-old Kevin Chappell, who makes his professional debut as a Nike Golf athlete when he tees it up in the first round of the Sony Open in Honolulu, HI…

Eagles Nest Outfitters Launches College Market Program

Eagles Nest Outfitters (ENO) is launching a brand ambassador program that will hit campus and retail shops early next year. After a successful beta test with Syracuse University, the Brand Ambassador Program will fully launch January 2012…

Green Guru to Keynote ORWM Industry Breakfast

Outdoor Industry Association (OIA) and The North Face today announced that Andrew Winston, environmental strategist, globally recognized expert on green business, and author of Green to Gold and Green Recovery, will keynote the Outdoor Retailer Winter Mar

Harvard Study Supports Barefoot Running Benefits

Runners – at-least cross-country runners – who rear foot strike have approximately twice the rate of injury than those who forefoot strike, according to a recent Harvard study led by Harvard Professor Daniel Lieberman…