Keen is launching Follow Your Feet, a campaign to show the brand’s fans and future fans how each individual action can add up to something bigger. This call-to-action campaign weaves together stories from inspiring Keen ambassadors, deserving non-pr
Category: Sports/Fitness
Oliberté Hires PR Firm
Turner PR added Oliberté to the agency’s fashion and lifestyle portfolio. Turner will serve as the brand’s U.S. PR agency of record…
NSGA Names Two New Board Members; Exec Committee Structure Set
The National Sporting Goods Association (NSGA) elected Pat Donnelley (Donnelley Sports) and Rob Summerfield (MC Sports) as members of its board of directors and Dave Labbe (Kittery Trading Post) as treasurer/chairman-elect. The new board members will serv
The Conservation Alliance to Celebrate 25th Anniversary at ORSM
The Conservation Alliance will celebrate its 25th anniversary this year by hosting two events during the 2014 Outdoor Retailer Summer Market. The organization, which was founded in 1989 by Patagonia, Kelty, The North Face and REI, now comprises more than
Dick’s Sets Grand Opening Celebration in Chicago
Dick's Sporting Goods is inviting the city of Chicago to their three-day grand opening. The celebration runs Friday, June 13 through Sunday, June 15 at the new location at The Maxwell (1100 S. Canal Street)…
Patagonia to Screen DamNation Documentary in 23 Cities
Patagonia will present free screenings in 23 cities on Thursday, June 5, of the award-winning, feature length documentary DamNation, which explores the sea change in American's attitude from pride in big dams as engineering wonders to the growing awa
NASGW Donates to Industry Organizations
The National Association of Sporting Goods Wholesalers (NASGW) Board of Directors recently took several actions in support of industry organizations and causes including the approval of three donations on behalf of their member firms…
47 Brand Chooses Centerstone Technologies as B2B E-commerce Vendor
47 Brand, a premium global sports lifestyle company, and CenterStone Technologies, Inc., an international developer of Web-based B2B e-commerce software, are collaborating on opening up 47 Brand for business 24 x 7…
OluKai Supports Malama Honua Worldwide Voyage
OluKai announced the brand’s partnership with the Malama Honua Worldwide Voyage of sailing canoes, the Hōkūleʻa and Hikiananlia…
Superfeet Appoints VP of Marketing and Product
Superfeet has named Eric Hayes as the new vice president of marketing and product…
Belk’s Q1 Profits Slide
Belk Inc. reported sales for the first quarter were $955.1 million compared to $955.8 in the prior-year period. On a comparable store basis, net sales decreased 0.2 percent. Juniors, women’s contemporary and better merchandise categories in general
Adidas AG Extends Glenn Bennett, Robin Stalker to 2018
The Adidas AG Supervisory Board extended the mandates of executive board members Glenn Bennett, responsible for global operations, and Robin Stalker, chief financial officer, by another three years beyond 2015 until March 2018…
Fleet Feet Acquires Metro Run and Walk
Fleet Feet, Incorporated announced the purchase of Metro Run and Walk in Mishawaka, IN, which is adjacent to South Bend. The formal acquisition is the 123rd store for the company. The company also said it will open six new franchises in May and June in th
Mizuno Launches Running App
Mizuno is converting ''miles into money'' by donating $1 for every mile run up to 100,000 miles by runners who download and run with Mizuno’s mobile “baton” app at www.ifeverybodyran.com. The program is the next phase
Antigua Extends Endorsement Agreement with Stacy Lewis
The Antigua Group, Inc. announced that Stacy Lewis, world number two in the Rolex Rankings, will represent Antigua on the LPGA Tour for three additional years through 2017…
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