The National Football League (NFL) approved Riddell’s new helmet design as an alternate for licensed collectible helmets.
Category: Sports/Fitness
Fanantics Adds Iconic Hip Hop Logo To Sports Apparel
Fanantics isn’t just using your favorite sports logo anymore. The global leader for officially licensed sports merchandise unveiled a collaboration with iconic hip hop music group RUN-DMC.
Fabletics Promotion Leverages Star Power
Fabletics launched a unique promotion that will award three consumers who visit a local brick-and-mortar on October 8, 2016 with a trip to Los Angeles to meet and lunch with brand Co-Founder Kate Hudson.
Dick’s Sporting Goods Opens 40th Store In NY
Dick’s Sporting Goods (DKS) will open its 40th store in New York and 665th store nationwide on October 14 at Jefferson Valley Mall in Yorktown Heights, NY (650 Lee Boulevard).
VF Corp. Elevates Rendle To CEO Post
The Board of Directors of VF Corp. (NYSE: VFC) on Wednesday named Steve Rendle, 57, to replace Eric C. Wiseman as the the company’s chief executive officer.
Adore Me Launches First Activewear Collection
To launch the new product category, Adore Me shot a TV ad – featuring models Daniela Lopez and Bree Warren – that will air on national TV.
Fitbit Launches Step It Up Challenge
Launched with special guest U.S. Surgeon General Vivek Murthy, the two-week program encourages people of all ages, abilities and physical fitness levels to take steps toward a healthier lifestyle.
BSN Sports Partners With National IPA
National IPA, a founding member of the National Coalition for Public Procurement, awarded BSN Sports/US Games the comprehensive Athletic and Physical Education Equipment contract in an effort to help public agencies and educational institutions reduce costs and administrative burden.
PwC Issues Bullish Holiday Shopping Forecast
The global accounting and consulting firm is forecasting holiday spending will surge 10 percent beyond year-ago levels thanks to a 25-percent jump in online sales.
Texas Surf Park To Open Friday
The surf park near Austin, TX plans to open October 7 after reaching a legal settlement with local authorities, who had blocked its opening over heath concerns in mid-July.
ICSC Forecasts 3.3 Percent Growth This Holiday Season
In-store purchases continue to dominate, with 91 percent of holiday shoppers planning to spend at physical stores.
Study: Are MLB Players Unhealthy?
David E. Conroy, professor of kinesiology at Penn State, looked at 145 years of baseball player BMIs and noticed the number is rising.
Newell Says So Long To Winter
Newell Brands Inc. officially put its winter sports brands up for sale, along with a few other active-lifestyle brands. Find out who’s going and who’s staying.
Research: A Gym Buddy Makes You Exercise More
Researchers at the University of Aberdeen found from a recent study that enlisting a gym buddy will increase the amount of exercise you do, especially if that partner is emotionally supportive.
Gold’s Gym Santa Barbara Acquires Local Bay Clubs
Gold’s Gym franchisees will acquire three local Bay Club gyms, bringing its model to the formerly occupied club spaces in Santa Barbara.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal