In a partnership between Unload Your 401k and anti-gun violence campaign, No Guns Allowed, entertainment icon Snoop Dogg and tech leader Ron Conway joined forces to call for divestment from the gun industry. Through the union, the two are using #ImUnloadi
Category: Outdoor
Brain Sentry Partners with Arena Football
Arena Football League (AFL) announced it will continue to use Brain Sentry head-impact sensors for all players as part of their landmark concussion safety protocol…
The North Face to Bring Virtual Reality to Stores
The North Face is rolling out a new virtual reality experience featuring Google Cardboard technology at select stores and events starting in Chicago March 16 that will…
Blue Ridge Mountain Sports Partners with Give-Back Program
Blue Ridge Mountain Sports announced a partnership with Sparo, an online startup that enables customers to have Blue Ridge donate 8 percent of their online purchase to the charity of their choice…
L.L.Bean Sets Sites on 100 Stores in Wake of Fiscal 2015 Growth
L.L. Bean reported net revenue grew 3 percent to $1.61 billion in the fiscal year ending Feb. 22 and that its board of directors approved a cash award of 5 percent of annual pay to approximately 5,300 eligible employees. President and CEO Chris McCormick
Adidas Hires New Ad Agency for Sport
Adidas announced a new partnership with 72andSunny, the global creative agency, to lead its sport campaigns…
Polar Bottle Secures License from US Olympic Committee
Polar Bottle has secured rights to be an official water bottle licensee of Team USA from the United States Olympic Committee. The deal marks the largest…
Electronics Industry Expanding in Vietnam
A growing number of electronics companies are following apparel and other soft goods manufacturers to Vietnam in search of lower wages, according to the Hong Kong Trade Development Council (HKTDC), which noted that more Hong Kong exporters expect labor ra
Fits Ambassador Completes First Winter Thru-hike of PCT
Fits, a maker of socks, said its ambassador Justin Lichter completed the first ever winter thru-hike of the Pacific Crest Trail on March 1…
NSGA Supports Bipartisan Marketplace Fairness Act
NSGA offered its support of the Marketplace Fairness Act of 2015 and actively advocates for its passage. NSGA said the bill would give states the option to…
Activist Shareholder Again Calls for Quiksilver Sale
For the second time in four months, activist investor Ryan Drexler of Consac LLC urged Quiksilver to explore options to sell the company…
Jack Wolfskin Names CFO, Brandt to Take a Break
Jack Wolfskin named a new CFO to relieve COO Christian Brandt, who had filled the post on an interim basis for two years and will take a well deserved break beginning in April. The German outdoor brand also said it will not fill the post of chief marketin
Asics to Sponsor 500 Festival Mini-Marathon
Asics America will serve as the official footwear and apparel sponsor of the 2015 OneAmerica 500 Festival Mini-Marathon in Indianapolis…
Soxxy Sponsors Snowboarder Lindsey Jacobellis
Soxxy, the performance-fashion sock brand, announced a sponsorship deal with gold medal snowboarder, Lindsey Jacobellis.
Fox Head Names Harrington CEO
Fox Head, Inc. appointed Paul E. Harrington, formerly CEO of Easton-Bell Sports, as CEO, effective immediately…
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