Panasonic reached a sponsorship agreement that will make its Lumix digital camera as the “Official Camera” and “Official Action Cam” of the U.S. Reebok Spartan Race…
Category: Outdoor
PSG’s Q3 Boosted by Momentum Across Segments
Performance Sports Group (PSG) widened its loss for its third quarter ended Feb. 28 but earned a profit against a loss excluding special items with all three of its core segments showing healthy revenue gains. The loss in the quarter spread to $11.5 milli
RSG Enters Exclusive Agreement with Mobile Training Platform
The Running Specialty Group (RSG), an operating segment of The Finish Line, Inc., announced a strategic agreement with Pear Sports, a mobile fitness and training content platform, for the launch of its RSG training channel, available now at run.com…
Big Rock Sports Honored by Hornady Manufacturing
Hornady Manufacturing Company recently honored Big Rock Sports, LLC, as a 2014 “Distributor of the Year,” for increasing its ammunition, accessories and black powder sales during a pivotal year for shooting sports manufacturers…
Uniqlo to Open First Stores in Denver and Seattle Metro Areas
Uniqlo will open its first stores in the Washington D.C., Seattle and Denver, CO metro areas as part of the next phase of its U.S. expansion…
Ugg’s President Steps Down
Deckers Brands announced that Connie Rishwain, president of Ugg and Fashion and Lifestyle Brands, has notified the company of her plans to step down in order to spend more time with her family and pursue other interests…
Crocs Appoints Coach’s Ian Bickley to Board
Crocs, Inc. appointed Ian Bickley, president of Coach's International Group, to its board of directors. Longest-standing director, Ray Croghan, is retiring…
Moji Welcomes Brian Anderson as Interim CEO
Moji, a leader in recovery products in the massage space, appointed Brian Anderson as interim CEO and member of the active lifestyle brand’s newly created board of directors…
Life Time Fitness Deal Cleared by Anti-Trust Regulators
Federal regulators cleared the way for a proposed $4.0 billion acquisition of Life Time Fitness Inc. by affiliates of Leonard Green & Partners and TPG….
Adidas Signs New U.S. Swimwear License
Adidas AG signed The Original Swimwear Company (TOSC) as its new swimwear licensee and distributor for the U.S…
Maverik Signs Ned Crotty
Maverik Lacrosse said Major League Lacrosse (MLL) standout Ned Crotty has joined the company’s growing roster of athletes…
Farm to Feet Named Official Sock of Blue Ridge Marathon
Farm to Feet has signed on as the official sock of 2015 Blue Ridge Marathon…
Reebok to Sponsor JJ Watt
Reebok has partnered with Houston Texans defensive end and NFL Defensive Player of the Year JJ Watt to inspire and motivate people everywhere to reach their full potential through fitness…
AAI Signs Olympic Gymnast as Brand Ambassador
American Athletic, Inc. has signed a multi-year endorsement deal with Olympic gymnast Sam Mikulak…
White Sierra Hires New E-Commerce Coordinator
White Sierra hired Ms. Erin Kizorek as e-commerce coordinator for White Sierra, effective immediately…
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