The American Podiatric Medical Association (APMA) announced a new campaign for Foot Health Awareness Month called “Play It Safe,” aimed to reach athletes of all ages to educate them about the importance of foot health in sports…
Category: Outdoor
SKLZ Launches Prepare to Be Ready Campaign
SKLZ, the maker of training aids, launched its Prepare to Be Ready campaign featuring up-and-coming golfer Tony Finau. The campaign highlights how he trains to be ready for his season and each tournament thereafter…
Report: Leonard Green Exploring Stake in Bass Pro Shops
Leonard Green & Partners, which already owns Sports Authority Inc., is in advanced talks to take a minority stake in Bass Pro Shops, sources told The Wall Street Journal…
Conservation Alliance Distributes $800,000 in Grants
The Conservation Alliance plans to contribute a record $1.65 million this year, including $800,000 in grants it just distributed to 24 organizations working to protect wild places throughout North America…
Balega’s Hidden Comfort Socks Featured on Mission Makeover
Balega International, the maker of running socks, said its number one selling sock, the Hidden Comfort, will be featured in the fourth season of Mission Makeover airing on Lifetime Television…
Berghaus Names Product Manager for Extrem Gear
The UK outdoor brand Berghaus confirmed the appointment of Paul Cosgrove as product manager for Berghaus Extrem, the company's most technical and advanced range of outdoor clothing and equipment…
Chaco Forms Partnerships to Celebrate Rivers
Chaco, the official footwear sponsor of O.A.R.S. outdoor adventure guides, is collaborating with American Rivers on a film project documenting conservation efforts in the…
The TJX Companies Raises Dividend 20 Percent
Sierra Trading Post parent The TJX Companies Inc. raised the amount of its quarterly dividend by 20 percent to 21 cents a share, marking the 19th consecutive year it has…
Perry Ellis Extends License Agreement With Nike
Perry Ellis International extended its license agreement with Nike, Inc. where Perry Ellis will continue to design, produce, manufacture and distribute men's, women's and children's performance and non-performance swimwear products, includi
Strike Hits Vietnamese Footwear Factory
According to numerous reports, workers at a factory in southern Vietnam owned by Pou Yuen Vietnam, a footwear maker for brands such as Nike, Adidas, Lacoste, Converse and Reebok, have gone on a rare strike…
PGA Tour Superstore Introduces Custom Fit Campaign
PGA Tour Superstore is partnering with Rickie Fowler, one of the PGA Tour's rising young stars, and Cobra Puma Golf as part of a multi-faceted Custom Fit Campaign and Meet Rickie promotion…
RECALL: Bauer Goalie Masks
Bauer Hockey is recalling about 2,500 goalie masks and replacement wire cages. According to the Consumer Product Safety Commission, the metal wires on the cages can break…
Study: Many Hockey Helmets Unsafe
In its first release of a five-star ratings system for hockey helmets judging their abilities to help prevent concussions, Virginia Tech found that only one of 32 tested helmets earned three stars with all other models faring worse in laboratory impact te
Montane Sponsors Top Ranked Adventure Racing Team
Montane has sponsored its first adventure racing team as part of its growing emphasis on the U.S. market…
Billabong Announces Support of Surfaid International
Billabong will be a supporting partner to SurfAid’s flagship program in Nias Indonesia. Running for three years, SurfAid’s program in Nias has successfully increased the quality of health services for countless mothers and children…
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