Orvis Company Inc. selected William McLaughlin, a former PepsiCo executive and CEO of Select Comfort Corporation, as its new president. McLaughlin will assume the post July 27 and will succeed Raymond G. McCready, who is retiring…
Category: Outdoor
Deckers Looks to Elevate Ugg Brand Experience
Speaking last week at Piper Jaffray’s Consumer Conference, Angel Martinez, Deckers Brands’ CEO, said that over the last four to five years, consumers have grown to want either a “brand experience” or they’re buying on price..
Summit Sports Acquired, Will Now Acquire Others
Summit Sports Inc. has been acquired by Digital Fuel Capital, a private equity group that plans to help the Bloomfield, MI-based company pursue acquisitions of other leading action and outdoor sports companies…
AMA Adopts Policies to Mitigate Concussion Risk Among Young Athletes
The American Medical Association (AMA) voted June 9 to adopt policies aimed at reducing the risk of concussions in young athletes. The new policy addresses the need for…
Performance Bicycle Raises Over $13,000 for PeopleForBikes
Performance Bicycle raised $13,448 for PeopleForBikes and its goal of making every ride better. The total is a mix of donations directly from customers as well as from Performance Bicycle matching funds…
The Northwest Company Gains Exclusive with USC
The Northwest Company, a leader in the home textile industry and the number one throw manufacturer in the United States, formed a multi-year agreement with the University of Southern California which gives the company exclusive rights to manufacture and d
Tasc Performance Partners with Ragnar Relay for Two 2015 Races
Tasc Performance has been named the official apparel partner for this year’s Ragnar Relay at Wasatch Back, taking place on June 19th through 20th, and the Ragnar Relay at Napa Valley (October 23-24)…
Under Armour Looking to Open Boston Store
Under Armour is looking to open a Brand House store in Boston's Back Bay neighborhood on Newbury Street, according the Boston Business Journal…
Bergans of Norway CEO Retires, Successor Named
Bergans of Norway announced the retirement of its CEO Ragnar Jensen, and the appointment of Leif Holst-Liæker as his replacement…
OrthoLite Partners with Incase
OrthoLite, the maker of insoles, formed a new partnership with Incase, designer of protective accessories. Starting in June 2015, the OrthoLite Impressions foam formulation, the only OrthoLite foam created to compress and mold to the user, will offer supe
Lands’ End Hires Chief Merchant
Lands' End hired Joseph Boitano as its EVP, chief merchandising and design officer. Scott Hyatt becomes EVP, chief supply chain officer…
GoPro and Vail Resorts Ink Marketing Pact
GoPro Inc. and Vail Resorts have renewed a three-year partnership that establishes GoPro as the official camera of Vail Resorts. The deal provides for placement of the GoPro brand and products in retail stores, marketing collateral, sponsorships and…
Vail Resorts Accelerates Summer Investment at Heavenly Mountain Resort
Vail Resorts Inc. is accelerating construction of its Epic Discovery summer amenities at Heavenly Mountain Resort near Lake Tahoe after another disappointing winter…
Crocs Appoints Carrie Teffner to Board
Crocs Inc. appointed Carrie Teffner, the executive vice president and chief financial officer for PetSmart, Inc., to its board of directors…
Skechers Honored at Drapers Footwear Awards
Skechers USA, Inc. named 2015 Mainstream Women’s Footwear Brand of the Year at The Drapers Footwear Awards. This achievement follows a year when Skechers won multiple top industry awards in the United Kingdom…
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