Electric, the eyewear brand aimed at the action sports space, announced today that Kip Arnette, its co-founder, is retiring after 15 years with the brand…
Category: Outdoor
Avex Launches #ItTakesADrop Campaign
Avex, the reusable water bottle brand, plans to launch its #ItTakesADrop campaign on July 1 to help raise awareness about protecting and preserving access to water…
Hydro Flask Named Fifth Fastest Growing Company in Oregon
Hydro Flask, which makes insulated stainless steel flasks, has been ranked as the fifth fastest growing company in the state of Oregon by the Portland Business Journal…
SRAM Snuggles in at New Chicago Headquarters
SRAM LLC has officially moved its global headquarters to a new location in Chicago's West Loop neighborhood that includes an 1/8 mile test track…
Safilo Group to Move North American HQ Closer to Manhattan
Safilo Group, the Italian parent of the Smith sports optics and helmet brand, plans to relocate its North American headquarters closer to its Manhattan showroom…
Gander Mountain to Open Store in Chesterfield, M0
Gander Mountain will open its newest Missouri location in Chesterfield this fall…
Jockey Debuts Footwear
Jockey International Inc. has granted Eastman Group the first license to produce men's and women's casual footwear under the Jockey brand name…
Sport Chek Launches First Broadcast In Maple Leaf Square Flagship Store
Sport Chek's flagship store in Maple Leaf Square will be home to a first-of-its-kind, fully integrated broadcast-ready studio, according to the Canadian retailer…
Everlast Opens First Stores in the U.S.
Everlast Worldwide is opening all three of its first U.S. brand stores in Florida. The stores will showcase boxing and mixed martial arts gear, alongside its new line of fitness apparel for men and women…
Nike Ad Celebrates Cavaliers’ Unlikely Run
Nike ran a full-page ad in the Cleveland Plain Dealer celebrating LeBron James and the Cleveland Cavaliers' run in the NBA playoffs…
360fly Signs Mountain Biking Champ Todd Wells to Roster
360fly Inc., a Pittsburgh, PA start-up company that will begin shipping its first action camera in August, signed mountain biking champion Todd Wells as its newest brand ambassador…
Under Armour Celebrates Jordan Spieth’s U.S Open Win
Under Armour celebrated the U.S. Open win by Jordan Spieth, the 21-year-old golfer's second major in a row…
North American Handmade Bicycle Show (NAHBS) Re-Signs SMAK Strategies as PR Agency
Gearing up for a second year of partnership with North American Handmade Bicycle Show (NAHBS), Boulder, CO-based SMAK Strategies will lead all communications and public relations efforts…
Foot Locker Commercial Stars Top NBA Draft Prospect Emmanuel Mudiay
Foot Locker, Inc. launched YouTube series “Life Changes After the Draft” – four, 15-second commercials with Under Armour featuring top-NBA Draft prospect Emmanuel Mudiay…
361 Degrees Forms Strategic Cooperation with LeTV Sports
361 Degrees International Limited, one of the leading sports brand enterprises in China, signed a framework agreement with LeTV Sports Culture Develop (Beijing) Co. in a strategic alliance for joint co-operation…
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