HanesBrands partnered with Elevate Studios to relaunch the the Champion athletic website by “introducing fresh content that speaks to the long-standing heritage of the brand and its cutting-edge technology and on-trend fabric innovations.”…
Category: Outdoor
Outdoor Retailer to Solicit Donations for Youth Outreach Programs
Outdoor Retailer attendees will be able to make donations to help pay for grassroots programs that get kids outdoors when they register for show badges under a new partnership with The Outdoor Foundation…
Fitsok Announces Sponsorship of Grandma’s Marathon
Fitsok, makers of high performance technical socks for runners, announced their official sponsorship of the Grandma’s Marathon in Duluth, MN. Grandma’s Marathon is the 16th largest marathon in the U.S…
Converse Officially Opens World Headquarters and Debuts Flagship Store
Converse Inc. announced the grand opening of its new world headquarters on Boston’s Lovejoy Wharf and the opening of the its sixth inline retail store in the U.S. on Friday, May 15. The 214,000-square-foot headquarters, located at 160 North Washingt
Democrats Yield in Senate Trade Deal
Senate leaders reached an agreement Wednesday to revive a bill that would provide fast-track trade-negotiation powers to President Barack Obama, one day after Democrats blocked the measure…
Kering Appoints CEO of Action Sports Brands
Kering, the parent of Puma, Volcom, Cobra, Electric and Tretorn, appointed Todd Hymel to the newly created position of CEO of Action Sports Brands, effective July 1. He will be based in Costa Mesa, CA…
Surftech Adds Board of Directors
Surf Technicians LLC (Surftech), which makes and distributes surf and standup paddle boards, appointed Bob Rief, Trent Pedersen and David Uri to its board of directors during the first quarter of 2015…
Kent International Enters Licensing Agreement with Margaritaville
Kent International signed a three-year agreement to license the Margaritaville, LandShark, and It’s 5 o’Clock Somewhere brands owned by Jimmy Buffet for a new line of co-branded adult and children’s bicycles, helmets and baskets…
Fitbit Partners with Strava
Fitbit, Inc. has partnered with Strava to link their platforms. The integration lets users sync seamlessly between both Fitbit and Strava apps…
Oofos Appoints President
Oofos, a pioneer in the category of recovery footwear, named Deborah Gendreau-Flynn to the position of president. Gendreau-Flynn most recently served as the vice president of sales for Sperry Top-Sider…
Garmin Unveils Mio Powered Forerunner 225
Garmin International Inc. unveiled the Forerunner 225, the first Garmin GPS running watch that measures heart rate at the wrist using optical sensor technology…
New Balance to Open London Store
New Balance is planning to open its first London flagship store on Oxford Street in mid-2016…
California Adds BPA to Prop 65 List
The State of California added bisphenol A (BPA) to the list of chemicals known to the state to cause reproductive toxicity under its Prop 65 law despite ongoing litigation challenging the validity of such findings…
Finish Line Partners with Kendrick Lamar on Reebok Relaunch
The Finish Line, Inc. teamed up with renowned hip-hop artist and longtime Reebok Classics fan Kendrick Lamar for the latest reboot of the iconic Reebok Ventilator…
Reef Realigns Sales Structure
Reef promoted Reef Sales Rep Mike Losness to the new role of director of field sales – west while Greg Osthus becomes director of field sales – east…
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