Skechers USA said it entered into a new credit agreement with Bank of America, N.A., MUFG Union Bank, N.A. and HSBC Bank USA, National Association…
Category: Outdoor
5.11 Tactical Launches Women’s Campaign
5.11 Tactical launched “Passion Forward,” a marketing campaign timed to capitalized on women's growing participation in shooting sports and public safety…
Varsity Spirit Wins American Tradition Award
The National Federation of State High School Associations (NFHS) has selected Varsity Spirit as the 2015 recipient of the American Tradition Award…
City Sports Renews Partnership with Boston Triathlon
City Sports, the Boston-based specialty sporting goods retailer, has renewed their partnership with the Boston Triathlon. City Sports will co-produce two training clinics for first-time triathletes…
Skechers Added to the SandP MidCap 400 Index
Skechers USA Inc. has been added to the S&P MidCap 400 Index…
Garmin DownVu Sonar Patent Withstands Initial Challenge
Garmin International Inc.'s DownVü scanning sonar technology does not infringe upon any patented aspect of Navico’s downscan technology, according to an initial determination made by an administrative law judge at the International Trade Commis
Prana Heads to Friedrichshafen
Prana is headed to the OutDoor show in Friedrichshafen, Germany with an enhanced distribution network and new international sales team in place in Europe…
Women’s World Cup Final Sets TV Ratings Record
An estimated 20.3 million Americans watched on television as the United States beat Japan in the final of the Women's World Cup on Sunday, setting a record for U.S. viewership of a soccer match, according to preliminary TV ratings data…
Nike Reaches Deal with Michigan
Nike will replace Adidas as the uniform sponsor for the University of Michigan. According to a statement from the University of Michigan, the new Nike deal will last until 2027, with options to extend the deal to 2031…
League of American Bicyclists President Steps Down
League of American Bicyclists President Andy Clarke has announced plans to step down after 12 years leading the organization, which runs the Bicycle Friendly Communities…
Sunday Afternoons Unveils New Brand Campaign
Sunday Afternoons, which makes adventure and sunprotective headwear, is unveiling a new brand campaign in Spring 2016 aimed to support the company’s significant growth in both global and domestic markets…
REI to Add Locations in Ohio and Pennsylvania
REI plans to open locations in Cleveland, OH and King of Prussia, PA in fall 2016…
OIA Webinar to Explore New Trade Act
Outdoor Industry Association will host a one-hour webinar later this month on how companies can take advantage of the Trade Preferences Extension Act of 2015 to lower costs on outdoor apparel, footwear and equipment…
Sole Society Gains Funding
Sole Society, a leading lifestyle brand of women's shoes, bags and accessories, announced $8 million in Series B funding from Nordstrom and Insight Venture Partners…
Reynolds Cycling Hires Olympian Champ in Marketing
Reynolds Cycling has hired recently retired Olympic champion in Nordic combined (cross-country skiing and ski jumping), Billy Demong, as marketing and sponsorship coordinator…
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