The Sports & Fitness Industry Association (SFIA), working with equipment manufacturers and sport governing bodies, has developed a new football glove and hand pad specification program to be used in play at the NFHS and NCAA levels…
Category: Outdoor
Macy’s Inc. Cuts Outlook After Fiscal Q2 Miss
Macy’s, Inc. unveiled a number of key initiatives Wednesday to boost sales growth after reporting a miss on its fiscal second quarter results and lowering estimates for the year…
Bebe Stores Enters ”Athleisure” Market with Macy’s Footwear Rollout
Bebe Stores, Inc. is launching a new “athleisure” footwear line at Macy's designed with exclusive licensing partner ZiGi New York, LLC…
Safari Club International Defends Hunter’s Role in Conservation
Safari Club International issued a statement defending the role hunters play in conservation in Africa in response to a public backlash against an American dentist who killed a lion alleged lured off a game preserve by his guides…
Macy’s Forms Joint Venture to Explore Chinese Retailing
Macy’s, Inc. has formed a free-standing joint venture with Hong Kong-based Fung Retailing Limited that will begin selling in China in late 2015 through an e-commerce presence on Alibaba Group’s Tmall Global…
Research Proves Kids Benefit from Playing Sports
NPR, Robert Wood Johnson Foundation and the Harvard T.H. Chan School of Public Health collaborative research revealed nearly 90 percent of parents whose middle school or high school-aged children played sports benefited from the athletic experience…
L.A.’s New Transportation Plan Could Spur Bike Boom
Los Angeles will build hundreds of miles of bicycle lanes as part of a new, long-term transportation plan approved Tuesday that marks a major shift in the city's efforts to fight congestion…
Sportsman’s Warehouse Opens New Oregon Store
Sportsman's Warehouse Holdings Inc. will hold grand opening celebrations for of its new Albany, OR store Saturday, Aug. 15. The store will be the seventh Sportsman's Warehouse location in the state of Oregon…
Global Brands’ Pruning Trims First Half Sales
Global Brands Group Holding Limited, which owns long-term rights to the Sypder skiwear and Frye boot brands, reported sales declined 5 percent in the six months ended June 30…
Skechers to Shift to Direct Distribution in Latin America
Skechers USA Inc. is transitioning to a direct distribution model in Latin America from a third-party distributor. Its new wholly-owned subsidiary, Skechers Latin America LLC will oversee more than 30 countries in the region…
Patagonia Partners with Buffalo Ranchers to Restore the Great Plains
Patagonia Provisions has launched a partnership with Dan and Jill O’Brien of Wild Idea Buffalo to conserve and restore the grasslands of South Dakota…
LWCF Advocates Seek Support This Week
If you care about recreation on public lands, Outdoor Industry Association invites you to join others on August 13-14 in a coordinated effort to tell Congress to reauthorize the Land and Water Conservation Fund (LWCF)…
Highway Two Lauds NICA Marketing Pact
Cycling components distributor Highway Two said a marketing partnership in which it pledged a percentage of pre-season sales to the National Interscholastic Cycling Association (NICA) exceeded expectations…
Versa Capital and Wet Seal Name Melanie B. Cox CEO
The Wet Seal, LLC, a portfolio company of Versa Capital Management, LLC, announced that it named veteran retailer and current Wet Seal board member Melanie B. Cox as CEO…
Minn Kota Innovations Propel Johnson Outdoor in Fiscal Q3
Innovations from Minn Kota, including a new trolling motor and anchor anglers can deploy and retract with a remote control, propelled growth at Johnson Outdoor Inc in the fiscal third quarter ended July 3, while a sharp decline in one-time charges sent pr
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal