Skechers USA Inc. is transitioning to a direct distribution model in Latin America from a third-party distributor. Its new wholly-owned subsidiary, Skechers Latin America LLC will oversee more than 30 countries in the region, including the four key markets of Panama, Peru, Colombia and Costa Rica.
Building on its nearly 20 years of business in Latin America, Skechers plans to grow its operations and footprint transitioning 21 Skechers stores in the region to subsidiary-owned and -operated locations, looking at new retail destinations and expanding its account distribution base.
“Skechers’ strategic business model has established a strong framework for our brand to grow in many parts of the world and we see Latin America as the next natural destination for us to employ this vision,” said David Weinberg, chief operating officer of Skechers. “Over the years, our distributor in the region, Dabsan International, established an extensive retail and wholesale network in Latin America, and at one point became our largest distributor. Latin America and its key markets remain an important part of our international business, especially given our current growth in the Americas including the United States, Canada, Brazil and Mexico.”
Weinberg continued: “With the increased demand for our brand and incredible growth that Skechers has experienced over the last few years including our international wholesale business, which has grown more than 60 percent in the second quarter of 2015 year over year we see an opportunity to drive our Latin America business to the next level. We believe that we can use the strengths of our marketing, advertising, capital and infrastructure to significantly grow this key market, helping it reach its full potential.”
Key executives at Dabsan International, including Dabsan company president Daniel Bassan, will help manage Skechers’ subsidiary business in Latin America.
Based in Panama City, Skechers Latin America LLC will oversee the Company’s business with regional showrooms in Panama, Peru, Colombia and Costa Rica. Additional regions under the new subsidiary include the Caribbean, Ecuador, Guatemala, El Salvador, Honduras and Nicaragua.
Skechers USA, Inc., based in Manhattan Beach, CA, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. Skechers footwear is available in the United States and over 120 countries and territories worldwide via department and specialty stores, more than 1,100 Skechers retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 13 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout Europe.