An estimated 20.3 million Americans watched on television as the United States beat Japan in the final of the Women's World Cup on Sunday, setting a record for U.S. viewership of a soccer match, according to preliminary TV ratings data…
Category: Outdoor
Nike Reaches Deal with Michigan
Nike will replace Adidas as the uniform sponsor for the University of Michigan. According to a statement from the University of Michigan, the new Nike deal will last until 2027, with options to extend the deal to 2031…
League of American Bicyclists President Steps Down
League of American Bicyclists President Andy Clarke has announced plans to step down after 12 years leading the organization, which runs the Bicycle Friendly Communities…
Sunday Afternoons Unveils New Brand Campaign
Sunday Afternoons, which makes adventure and sunprotective headwear, is unveiling a new brand campaign in Spring 2016 aimed to support the company’s significant growth in both global and domestic markets…
REI to Add Locations in Ohio and Pennsylvania
REI plans to open locations in Cleveland, OH and King of Prussia, PA in fall 2016…
OIA Webinar to Explore New Trade Act
Outdoor Industry Association will host a one-hour webinar later this month on how companies can take advantage of the Trade Preferences Extension Act of 2015 to lower costs on outdoor apparel, footwear and equipment…
Sole Society Gains Funding
Sole Society, a leading lifestyle brand of women's shoes, bags and accessories, announced $8 million in Series B funding from Nordstrom and Insight Venture Partners…
Reynolds Cycling Hires Olympian Champ in Marketing
Reynolds Cycling has hired recently retired Olympic champion in Nordic combined (cross-country skiing and ski jumping), Billy Demong, as marketing and sponsorship coordinator…
New Balance Launches New Global Brand Platform
New Balance debuted a new brand platform – Always in Beta – the brand’s promise “to relentlessly improve, to never stop pushing and to always strive for more.” At the same time, the brand highlights its focus on inspiring athletes around the world.
Yakima to Invest $20.1 Million in New Headquarters
Yakima Products Inc. plans to invest $20.1 million to purchase an 89,000-square-foot building in Lake Oswego, OR for its headquarters…
European Outdoor Group Partners with European Commission
The European Outdoor Group (EOG) has been confirmed as an official partner of the European Commission's first European Week of Sport, which takes place this September…
RECALL: 2,600 Omersub Zero Cube SCUBA Masks
Technosport Inc. of Virginia Beach, VA is recalling about 2,600 Omersub Zero Cube Scuba masks because the non-conforming glass used in the lens can shatter during normal use, posing an injury hazard…
E-bike Lobbyists Assess Progress as State Assemblies Wind Down
Legislation that would update state vehicle and traffic laws for e-bikes remains alive in California, but has floundered in New York, where advocates are now focused on broadening support ahead of another push next year, according to….
Mountain Hardwear President Replaced
Columbia Sportswear Company has appointed Scott Kerslake interim brand president of Mountain Hardwear Inc. to replace Topher Gaylord, who resigned as president of the brand…
Primaloft Opens Asian Headquarters in Xiamen
PrimaLoft Inc. has opened the headquarters for its wholly-owned Asian subsidiary in Xiamen, China…
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