Free Range’s premiere coincides with the launch of the Bonfire winter 2016/17 outerwear line, which can be seen on riders in the film.
Category: Outdoor

GT Bicycles Launches User-Generated Campaign
The campaign, dubbed Fun Is Serious Business, focuses on what GT sees as the real reason everyone rides: “pure, simple, fun.”
Outdoor Brands Commit To Responsible Wool Standard
Patagonia, Eddie Bauer, REI, Vaude, Mountain Equipment Co-op, Deckers and Kathmandu have made commitments to the Responsible Wool Standard (RWS).
Fjällräven Opens New Flagship Brand Center In Boulder
Swedish outdoor brand Fjällräven added a flagship retail brand center near its North American headquarters in Boulder, CO.
L.L.Bean Creates Commemorative David Ortiz Boat And Tote Bag
The bag was constructed out of the rain-delay tarps that protected the infield at Fenway Park during the Boston Red Sox 2014, 2015 and partial 2016 seasons.
Amazon Widens Lead As Shopping Search Engine
55 percent of consumers turned to Amazon.com first when searching for products online over the Labor Day weekend, up from 53 percent in April.
Outdoor Research Names Northeast Sales Rep
The Seattle-based manufacturer of technical outdoor apparel and accessories has added Stoner-Andrews of Shelburne, VT to its independent rep force.
Timberland Reports Progress Against CSR Goals
Approximately 44 percent of all cotton used in Timberland apparel in the second quarter was organic, U.S.-origin or sourced from the Better Cotton Initiative.

Labor Talks At West Coast Ports Could Start Early
Terminal operators and the union representing dock workers at 29 seaports have agreed to discuss extending their contact, which won’t expire until July 1, 2019.
Royal Robbins Introduces Rewear Recycling Program
The recycling initiative allows customers and employees reduce the volume of waste being sent to landfills every year by sending items back or dropping them in collection bins at Royal Robbins stores.

Iconic Outdoor Brands Scramble To Fill Leadership Vacuum
John Walbrecht was named president of Black Diamond Equipment Ltd. Tuesday, just seven months after stepping into the same role at Mountain Hardwear.

Trek Holds Global Women’s Summit
The three-day summit will serve as the kickoff event for Trek’s larger ongoing campaign to make cycling more accessible to women around the world.

Mountain Hardwear President Heads To Black Diamond
Seven months after being named president of Mountain Hardwear, John Walbrecht has accepted the same title at competitor Black Diamond Equipment Ltd.

Vail Resorts Benefits From Experience Economy
Despite a somewhat tepid snow sports economy, Vail Resorts Inc. is proving experience trumps product as it attracts more skiers at higher prices. Its retail sales are up, too.
Astral Bulks Up Sales Team
Astral, a footwear and paddle sport safety gear company based in Asheville, NC, brought on sales representation for the Texas, Oklahoma, Louisiana and Arkansas (TOLA), Midwest and Mid-Atlantic territories.