REI’s inaugural Outessa Summit for women gained another outdoor partnership from filtration and purification brand LifeStraw.
As part of its sponsorship, LifeStraw will provide water and hydration filters at every event while educating and hosting product demonstrations for more than 500 women over the course of three days.
The REI Outessa Summit was designed to be a weekend getaways for women who haven’t spent a lot of time outdoors, providing authentic adventures led by professional athletes and guides. The two summit weekends will be held at Kirkwood Resort near Lake Tahoe, CA, August 19-21, and Powder Mountain near Salt Lake City, UT, September 9-11. Registration is currently open.
“The Outessa Summit is an ideal opportunity for women to experience the outdoors in a nurturing environment,” said Alison Hill, managing director, LifeStraw. “Guests will experience equipment from iconic outdoor brands, learn about best practices and interact with outdoor professionals. We look forward to introducing more consumers to the LifeStraw family and are honored to be part of this event.”
“Through the REI Outessa Summit, we are providing women the opportunity to try something new and experience some unforgettable outdoor adventures,” said Julia Stamps Mallon, co-founder and VP of business development, REI Outessa Summit. “We are pleased that LifeStraw is joining this event and sharing its important messaging regarding safe, convenient hydration.”