VF Corp. CEO Reaps Rewards

Chairman and CEO Eric C Wiseman sold less than 10 percent of his shares in the apparel company last week for a profit of roughly $12.0 million.

Ski.com taps White Cloud Communications for PR

Ski.com, an online provider of mountain vacation packages, has tapped Sun Valley, ID-based White Cloud Communication for its communication strategy, public relations and media outreach, effective immediately.

Sherpa Adventure Gear Names New Marketing Manager

Sherpa Adventure Gear appointed Holly Calloway as the brand’s newest marketing and public relations manager. Calloway will manage the brand’s communication and marketing strategy alongside the team already in place. In her new role, Calloway will lead the charge in all facets of the marketing mix and assist in expanding brand awareness globally.

Krimson Klover Designs Mission for First Descents

Krimson Klover, the CO-based women’s lifestyle apparel brand known for high-quality women’s apparel, has designed a giving back mission for First Descents during the latter half of 2016. First Descents is an organization providing outdoor experiences for young adults impacted by cancer.

GSI Outdoors Hires Canadian Rep

The maker of outdoor cookware, tableware and related accessories has hired Gamic Sports Inc. to manage sales and marketing in Quebec and the Maritime provinces.

SRAM Elevates Rigney and Ritzler

SRAM, the high-end bicycle component manufacturer, added veterans Sander Rigney and Ron Ritzler to the company’s senior management team in vice presidential roles.