Verde Brand Communications hired Tom Barney, former CEO of Osprey Packs, as its COO while launching Verde Strategy.
Category: Outdoor
Fulfillment By Amazon Delivered More Than 2 Billion Items In 2016
FBA items shipped worldwide grew more than 50 percent during the holiday season, while Prime members ordered millions of items from sellers in the Seller Fulfilled Prime program.
Concept III Partners With Bolger & O’Hearn For New Waterproofing
New technology promises a more environmentally friendly, non-fluorocarbon waterproofing technology.

Swedish Knife Brand Hultafors Enters North American Market
The Swedish knife brand will introduce five new Swedish designed knives for outdoor, camping and survival at Outdoor Retailer Winter Market 2017.

Outdoor Groups Join Forces To Lobby Recreation Industry Agenda
Thirteen outdoor industry associations, coalitions and nonprofits have joined forces to create the Outdoor Recreation Industry Roundtable, pledging to strategically work together for the benefit of American outdoor recreation as a whole.
Thermore Ecodown Gains Bluesign Certification
The insulation is 100-percent made out of recycled plastic bottles (approximately 10 for a single jacket).

Vuarnet Founder Passes Away At 83
Vuarnet’s Paris offices released a statement on January 3, 2017 that the sunglass company’s founder Jean Vuarnet passed away at the age of 83.
Warm Weather Impacts Sales In Last Week Of December
Warmth was focused in the interior, as the East South Central and West South Central regions had their warmest end to December since 1996.
Sentry Products Group Opens New Production Facility
As part of the expansion to Boise, ID, Sid Gray joined the company’s executive team from ATK/Vista Outdoor.
ICSC Sees 16-Percent Holiday Gain
Of those who bought items online from a retailer with a physical store and picked up in-store, 61 percent made an additional purchase in-person (75 percent of Millennials).

The News You May Have Missed Over The Holidays
There were plenty of noteworthy headlines during the holidays, including additional FTC reviews of the proposed Cabela’s/Bass Pro merger, bankruptcy filings at Industrial Ride Shop and Yogasmoga and a merging of brands in the snow sports industry.

Klean Kanteen Supports Leave No Trace
The program teaches Leave No Trace principles to the general public, volunteers, youth, nonprofit organizations, friend groups, governmental agencies and more.

Cabela’s/Bass Pro Deal Faces New Regulatory Hurdles
Cabela’s said it received a second request for information from the Federal Trade Commission on its merger with Bass Pro.

Vista Outdoor Appoints VP Of Government Relations
Fred Ferguson will have responsibility for leading Vista Outdoor’s legislative and executive branch outreach, industry association relationships and the company’s Political Action Committee.
Snowsports Merchandising Corp. Announces New Members
The buying group of specialty ski and snowboard shops announced new and continuing retail members amidst some successions and new ownership.