SOG Specialty Knives & Tools promoted Patrick Carland to vice president of sales and Chris Cashbaugh to senior director of marketing.
Category: Outdoor
Hydro Flask Adds New Directors To Leadership Team
Yiorgos Makris joined the Bend, OR-based company as director of marketing and John Cupit as director of design.
Vista Outdoor Reports Steep Q3 Loss
Vista Outdoor Inc. reported a net loss of $377.7 million, or $6.44 a share, in its third quarter ended January 1, dragged down by a goodwill charge of $449.2 million.
Vans Adds Snow Team Ambassadors
Vans welcomed Mary Rand, Cole Navin and Bryan Iguchi to the global Vans snowboarding team.
Deckers Brands Faces Activist Investor
Marcato Capital Management intend to engage in discussions with directors and officers of Deckers Brands about “strategic alternatives,” including a potential sale of the company or “businesses or assets.”
OIA Calls For Unification In The Fight For Public Lands
In light of current news regarding the outdoor industry’s fight to support America’s public lands, OIA Executive Director Amy Roberts has issued an open letter to the outdoor industry.
OutDoor Industry Award Opens 2017 Submissions
The deadline to submit entries in this year’s competition is May 8, 2017.
Timberland Launches SensorFlex Campaign
Up-and-coming dancer/choreographer Virgil Gadson, a finalist on season 12 of the Fox show “So You Think You Can Dance,” will serve as front man for the campaign.
Johnson Outdoors Q1 Shows Healthy Preseason Orders
Said Helen Johnson-Leipold, chairman and CEO, Johnson Outdoors, on a conference call, “Our core brands across fishing, diving and watercraft recreation brands are heading into the season with strong momentum.”
Wiivv Acquires Esoles
Through the acquisition, the custom-fit footwear company will have possession of data for over 50,000 3D foot scans.
LifeStraw Launches Third Annual Follow The Liters Campaign
The developer of filtration and purification products for safe drinking water launched its third annual Follow the Liters campaign in western Kenya.
Eastern Outfitters Blames Bankruptcy On Credit Squeeze
In an affidavit filed in Delaware’s Bankruptcy Court, Mark Walsh, CEO of Eastern Outfitters, discussed the company’s recent liquidity challenges, its Sports Direct deal that will save 1,900 jobs and its close call with all-out liquidation.
UA Releases Statement Following Kevin Plank’s White House Visit
The statement reads in part, “We have teammates from different religions, races, nationalities, genders and sexual orientations; different ages, life experiences and opinions. This is the core of our company.”
Ugg Launches ‘Real’ Campaign
Inspired by the beaches, mountains and iconic architecture of California, the “Real” campaign tells the story of 11 unique individuals that personally and collectively represent the spirit of the Ugg brand.
Canada Goose To Go Public In February Or March
Canada Goose Inc. plans to go public in February or March with a valuation of about $2 billion, according to a report from Bloomberg.
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