The violet mirror lens will be offered in Native’s performance and active lifestyle frames, including the Ashdown, Distiller, Hardtop Ultra XP, Kodiak and Sightcaster.
Category: Outdoor

Sweet Protection Names Sales Manager For North America
The Norwegian developer of premium helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets welcomed Mike Erwin as its new sales manager for North America.

Eagles Nest Outfitters Partners With REI Outessa
ENO will create a hammock lounge and encourage participants to relax and take time to reflect on the weekend’s events.

Dick’s Q4 Tops Guidance
Dick’s Sporting Goods Inc. reported first-quarter earnings on an adjusted basis grew 17 percent, ahead of Wall Street analysts, as same-store sales rose 5 percent. The nation’s largest sporting goods chain also forecast double-digit earnings gains in its initial forecast for 2017, although it’s targeting flattish first quarter profits.

Columbia Names Mountain Hardwear Brand President
Joe Vernachio most recently served as global vice president of product and operations at The North Face.

Black Diamond Shrinks Q4 Loss
Said John Walbrecht, Black Diamond Equipment’s brand president, “While we still faced foreign exchange headwinds and margin constraints due to our manufacturing repatriation, demand for climbing and mountain products remained strong.”
Assos Partners With Amgen Tour Of California
The Switzerland-based cycling apparel brand will provide official race jerseys and staff uniforms for the annual professional cycling events.
Camber Outdoors Opens Applications For Third Annual Pitchfest
Finalists will live pitch their business to a panel of active-outdoor industry influencers at Pitchfest on July 25 in Salt Lake City, UT.

OIA Pens Letter To New Commerce Secretary
OIA’s Executive Director Amy Roberts sent a letter to Secretary Ross congratulating him on his confirmation and outlining the priorities of the outdoor industry’s trade agenda.

Aventura Clothing Partners With Uncommon Threads
As part of the partnership, Aventura will be donating new clothing quarterly that gives women the opportunity to be outfitted to raise self-confidence and feel empowered in their daily lives.

Fox Factory’s Q4 Races Past Expectations
The 16.6 percent revenue gain reflected a 27.5 percent and 7.8 percent increase in sales of powered vehicle products and bike products, respectively.

Aisle Talk, Week Of February 27
Top headlines from the active lifestyle industry you may have missed this week.

Backwoods Finds Buyer
Jennifer Mull, previous CEO of Backwoods Retail, Inc. has agreed to a consulting arrangement with the new company.
Aetrex Worldwide Acquires SOLS Systems
Founded in 2013 and based in New York, NY, SOLS’ technology improves the fit and function of footwear.

Eagle Creek Partners With The Bodhi Agency
The Bodhi Agency will represent the MidWest and Great Lakes sales territory.