Interbike Shifts Focus Of IB Awards To Innovation

The newly named Interbike Innovation Awards will continue to showcase excellence in product, retail, and advocacy and will no longer focus on athletes and supplier performance. Products recognized will now be for the upcoming 2018 sales season instead of looking back at 2017 cycle.

Inov-8 Appoints PR Agency

Inov-8 has hired Park City-based Simbol Communications as its public relations agency of record with a focus on building its market share in the trail shoe category in the U.S.

Columbia Sportswear Realigns Corporate Team

Tim Boyle, who has served as CEO since 1988, has resumed the role of president. Tom Cusick becomes EVP and COO, Franco Fogliato was promoted to EVP and Americas general manager, and Joe Boyle becomes EVP, Columbia brand president.