The campaign stars World Champion gymnast Aly Raisman and New England Patriot Malcolm Mitchell.
Category: Outdoor
Headsweats Kicks Off National Park Week With New Designs
Twenty percent of sales from the collection will be donated to the National Park Foundation, the official charity of America’s national parks and nonprofit partner to the National Park Service.
Is Casual Participation Growth More Important Than Core Growth?
Among the sports seeing healthier gains in core versus casual participants were a number of fitness-oriented activities, including yoga, cross training, bodyweight exercise & bodyweight accessory-assisted training, weight/resistance machines, treadmill and kettlebells. Others seeing higher growth in core versus casual participation included adventure racing, field hockey, volleyball (grass), target shooting (rifle) and mixed martial arts for competition.
Aisle Talk, Week Of April 10
Top headlines from the active lifestyle industry you may have missed this week.
University In Colorado To Offer Outdoor Industry MBA
Western State Colorado University will offer an outdoor industry-focused MBA beginning in 2018.
American Alpine Club To Host 2017 Climbing Awards
The award is given to those who have made lasting contributions both on and off the mountain.
Sole Appoints Director Of U.S. Sales
Sole, the Canadian footbed company, has officially appointed Zachary Osness as its new director of U.S. sales
Fjällräven Names Rygr As Its Agency Of Record
Rygr will work on public relations for the Swedish outdoor brand in North America.
Netshoes Looks To Dominate Online Selling In Latin America
In 2016, four brands – Nike, Adidas, Mizuno and Asics – made up approximately 41.2 percent of sales.
Aspen Skiing Company To Acquire Mammoth Resorts
The owner of Mammoth Mountain Ski Area, Snow Summit, Bear Mountain and June Mountain entered into a definitive agreement to be acquired by a newly formed entity controlled by affiliates of the Aspen Skiing Company L.L.C. and KSL Capital Partners LLC.
Sea To Summit Adds National Sales Manager
Darrin Young brings 20 years of industry experience to Sea to Summit, most recently at SmartWool, where he spent a little over 10 years working with independent and national retailers.
JD Sports Sees Sharp Earnings Hike In 2016
Same-store growth in its European Sports Fashion banners rose over 10 percent.
Suunto Sponsors Discrete Cirque Series
The producer of sports watches, dive computers and precision instruments signed on as a sponsor of the short-distance, max-elevation trail running series in North America.
Omega Sports Sold To Former Fresh Market CEO
Phil Bowman, Omega Sports’ president, told SGB, “It was a perfect situation for someone to come in and still grow our company, protect our culture and carry on the Omega tradition.”
Arc’teryx Adds Michelle Parker To Athlete Roster
Parker has filmed with the likes of Warren Miller and Matchstick Productions and is sponsored by other brands including Red Bull, Black Crows, Anon, Squaw Valley and Arcade.
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