AKU Appoints VP Sales And Marketing In USA

Italian footwear brand AKU announced that Canice Harte will join the AKU Outdoor company, serving as the vice president of sales & marketing in the U.S. Harte has worked for Nathan Sports, Waterbox, Salomon, Patagonia and The North Face.

Lululemon Appoints Nikki Neuburger Chief Brand Officer

Lululemon Athletica Inc. appointed Nikki Neuburger as chief brand officer, effective January 20. She was most recently global head of marketing for Uber Eats. Previously, Neuburger spent 14 years at Nike, most recently serving as the company’s global vice president of Nike Running.

Reef Signs New EMEA Distributors

Reef Lifestyle, LLC announced it has entered into several new distribution agreements with leading footwear distributor partners across Europe, the Middle East and Africa (EMEA).

Contigo Partners With Coachella

Contigo, the maker of water bottles and travel mugs owned by Newell Brands, announced a partnership with Coachella to become the festival’s official reusable bottle partner in 2020. The collaboration aims to reduce single-use PET plastic and encourage reusability throughout the festival and beyond.

Evolv Gets New General Manager

The Oberalp Group, which owns Salewa, Dynafit, Pomoca, Wild Country and Evolv, has hired William (Bill) Sinoff as general manager of Evolv climbing shoes.