ENI-JR286, Inc., based in Redondo Beach, CA, has entered into a new exclusive long term relationship with NIKE, Inc. As per the agreement, ENI-JR286, Inc. will become the global licensee for certain Nike’s fitness and sports equipment accessories..
Category: Outdoor
Amer Sports Supports Youth Development in Africa
For the past three years, Amer Sports has supported the development of school sports in Tanzania through the Finnish non-governmental organization LiiKe ry (Sports Development Aid). LiiKe trains teachers to be physical education instructors and organizes
Talking Growth at Thomas Weisel’s Consumer Growth Conference
At the Thomas Weisel Consumer Conference, executives began talking about ways to find growth for a change. While many cautioned that the market is not out of the woods yet and inventory and expense controls were in place, the execs appeared to agree that
Yue Yuen Year-to-Date Profit Falls Despite Revenue Gain
Yue Yuen Industrial (Holdings) Limited reported sales for the nine months ended June 30 rose 4.8% to $3.8 billion. Profits decreased 17.2% to $362.8 million. Excluding non-recurring items, recurring profit attributable to equity holders increased by 9.5%
Modell’s Sporting Goods Plots Strategy for “Rebirth” Initiative
In its biggest overhaul since changing its name from “Modell's Shoppers World” in the late 1980s to focus solely on sporting goods, Modell's Sporting Goods last week launched a comprehensive reinvention initiative entitled “Rebirth.”…
OIA Endorses ORSM Date Shift Back to August for 2010
Outdoor Industry Association endorsed a shift of the Outdoor Retailer Summer Market dates from the third week of July back to the first week of August in 2010 and beyond. The shift comes after Canoe and Kayak Magazine announced its intention to launch a c
OIA Rendezvous Has More Hopeful Tone
The 14th annual OIA Rendezvous again attracted the leaders of the outdoor industry to gather in one place for three days of seminars, discussions and business at San Diego’s Coronado Island. Based on the increased attendance, this year’s Rende
Mavis Out at Sugoi as Dorel Plots a New Direction for Company
Chris Fuentes has been named president of Sugoi, the cycling and running apparel brand owned by Dorel Industries. He replaces Stan Mavis, who has left the company…
EOG, OIA Coordinate Sustainability Efforts
The European Outdoor Group and the Outdoor Industry Association made a commitment to cooperate on the two organizations individual sustainability projects. The aim is to facilitate cross-adoption throughout the industry and optimize stakeholder engagement
FTC to Regulate Blogging, Testimonials, and Celebrity Endorsements
The Federal Trade Commission approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. The revised Guides state that Bloggers who make an endorsement must disclose the m
180s Inks NHL License for Ear Warmers
180s has entered into an official licensing agreement with NHL Enterprise L.P. and NHL Canada Enterprise L.P. for team-specific ear warmers sold in the U.S. and Canada…
Pennsylvania ‘Firearms Freedom Act’ Legislation Introduced
State Representative Sam Rohrer has introduced the “Firearms Freedom Act” (HB1988) for consideration in the state legislature. The bill is “An Act prohibiting certain firearms, firearm accessories or ammunition from being subject to Fede
Lake Tahoe Sees Early Snowfall
The Ski Lake Tahoe resorts welcomed the first significant early season snowfall over the weekend, helping kick start winter preparations and also set the stage for what is predicted to be an epic snow season in the Sierra Nevada. Top weather experts are p
Interbike and Bikes Belong Award Grants
Bikes Belong and Interbike have contributed $2,500 to the U.S Open Cycling Foundation (USOCF) for safe cycling seminars that will take place four times a day during OutDoor Demo East in Providence, Rhode Island Oct. 8-11…
Nfinity Unveils Volleyball Kneepad
Nfinity, the women’s team sport company, has collaborated with UK materials firm, d3o to design the new Nfinity d3o Kneepad, which is called the “smallest and thinnest kneepad” on the market designed for female volleyball players. The Nfinity d3o Kn
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