PVH Corp. and Ashko Group LLC have entered into a licensing agreement under which Ashko Group will market and distribute men's and boys' slippers under PVH's Van Heusen brand…
Category: Outdoor
New Balance Featured in Mike Lupica’s Book
Number-one New York Times bestselling author Mike Lupica's latest book “The Underdogs” features New Balance helping a young football player, achieve his dream by sponsoring his team's season with footwear, uniforms and equipment…
O’Neill Launches Biographical Book
O'Neill launched a biographical book “Jack O'Neill: It's Always Summer on the Inside,” as a tribute to their heritage and 60th anniversary. The coffee table book traces the journey of Jack O'Neill's invention of the wetsuit and th
Cucé Shoes Gains NFL License
Cucé Shoes, the maker of colleged-licensed women's fashionable footwear, has entered into a licensed agreement with the National Football League. Sisters Kathleen and Kristina Cucé found the company in 2010 and it has relationships with select NCAA t
Saucony Awards Run For Goods Grant Winners
The Saucony Run for Good Foundation, established to help combat childhood obesity by providing financial support to community-based youth running or athletic programs, has announced its twelfth round of grant winners in conjunction with the first “Nationa
Macy’s, Inc. to Accelerate Adoption of RFID Technology
Macy's, Inc. announced that its Macy's and Bloomingdale's stores are adopting RFID (radio frequency identification) technology on an accelerated timeline to more precisely manage item-level merchandise inventories. By the third quarter of 2
Survey Points to Gains for Cardio Tennis Facilities
The Tennis Industry Association (TIA) recently surveyed Cardio Tennis sites to see how providers are delivering CT and the benefits facilities derive from the program. About 88 percent of facilities responding to the survey have an established CT program
L.L. Bean Provides $10,000 for Youth Outreach in Pennsylvania
L.L. Bean, Inc. has partnered with three foundations in Pennsylvania to pay for students at public elementary and middle schools to participate in outdoor experiences…
LeftLaneSports.com Acquires 119Boardshop.com
LeftLaneSports.com, a members-only flash sale site for Outdoor and Fitness enthusiasts, acquired 118Boardshop.com, a leading private sale site focused on skate, surf, and action sports, for an undisclosed sum. The acquisition comes nearly a year after the
Phiten Adds Chris Bosh as Endorser
Phiten, the maker of the titanium necklace and precious metal-infused wellness products, announced its endorsement deal with Miami Heat power forward, Chris Bosh…
Nike’s Sustainability Unit to Invest in Startups
Nike Sustainable Business and Innovation is establishing a venture capital operation to identify and fund alternative energies and more sustainable business practices, Bloomberg reported…
Sony’s Marketing Exec Set to Join Under Armour
Stuart Redsun, senior vice president for Sony Electronics Inc, is set to join Under Armour in one of the two lead marketing roles, effective Oct. 10. The other lead marketing executive is Matt Mirchin, senior vice president of global sports marketing. Bot
Reebok to Refund $25M for Toning Shoe Claims
Reebok International Ltd. will refund $25 million to consumers that bought the athletic wear maker's toning shoes or apparel as part of a settlement with the Federal Trade Commission over deceptive advertising, the agency announced Wednesday. The sho
Teva Hires Ryan Erickson as U.S. VP of Sales
Teva, a division of Deckers Outdoor Corporation, appointed Ryan Erickson as Teva's domestic sales vice president. Erickson has 19 years of footwear industry experience, primarily in sales management, having held sales positions at The Rockport Compan
Coca-Cola Awards $175,000 to Three State Parks
Coca-Cola America named Oak Park in Minot, N.D. the winner of its second annual America Is Your Park campaign, which drew more than 13 million votes. Coca-Cola collaborated with the National Park Foundation, America’s State Parks and the National Re
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