Northwestern University and Under Armour, Inc. announced a new multiyear partnership that designates Under Armour as the official outfitter of the university’s athletic program. The partnership represents Under Armour's first outfitter agreemen
Category: Outdoor
Werner Paddles Expands Facilities to Support Growth
Werner Paddles has added a new warehouse and shipping facility to support growth. This new facility, which is located in Monroe, WA is just a few miles from its factory in Sultan, more than doubled the space allocated for paddle storage…
Savvy.com Releases Android Version of Price Adjustment App
Savvy.com released the Android version of a mobile app that alerts users when any of 57 participating retailers lower prices on an item they have bought so they can get reimbursed the difference under retailers' price adjustment policies. The company
Adams Golf Announces Litigation Settlement With Zurich
Adams Golf, Inc. has settled its lawsuit against Zurich American Insurance Company (ZAIC) alleging, among other things, that ZAIC wrongfully declined coverage to Adams Golf concerning the class action lawsuit arising out of the company's initial publ
High Sierra Sport Appoints Kilcherman Sales Director
High Sierra Sport Company appointed Kyle Kilcherman as director of sales for its Sporting Goods Division…
Quiksilver Sales Rose 10 Percent in Fourth Quarter
Quiksilver, Inc., which also owns DC Shoes and Roxy as well as the Quiksilver brand, saw revenues grew 10 percent to $545.2 million for the fourth fiscal quarter ended Oct. 31, or 6 percent in constant currency. Same-store sales in its Americas region wer
Big 5 to Sponsor Honda LA Marathon
Big 5 Sporting Goods is aligning with the Honda LA Marathon as the event's official sporting goods retailer and title sponsor of the “LA Big 5K,” the popular race held the day before the marathon…
Zappos.com Launches Digital Ipad Lifestyle Magazine
Zappos.com announced the launch of Zappos Now (“ZN”), a monthly digital lifestyle magazine for the iPad mobile device that will feature editorial-style content on the hottest fashion trends and allow users to shop directly from the app…
Callaway Appoints Justin Timberlake as Creative Director
Callaway Golf Company announced the establishment of an advanced, creative position for multiple Emmy and Grammy Award-winning actor, musician and avid golfer Justin Timberlake…
Jockey Bets $1 Million on Tim Tebow Super Bowl Win
Jockey International, Inc. launched the Jockey $1 Million “Super” Challenge sweepstakes, betting that pro quarterback and Jockey spokesman, Tim Tebow and his team, the Denver Broncos, will win the Super Bowl on Feb. 5, 2012…
Respect Your Universe to Sponsor UFC Events
Respect Your Universe, Inc. announced that it will become an official event sponsor for five UFC events beginning with UFC 141: LESNAR vs. OVEREEM on Dec. 30 at the MGM Grand Garden Arena in Las Vegas…
Adidas and UEFA Extend Partnership for European Club Football
Adidas and UEFA announced the extension of their long-term partnership for the UEFA Champions League, UEFA Europa League as well as the UEFA Super Cup and UEFA Women's Champions League. The deal will see Adidas extend its long-term partnership for ea
American Council on Exercise Boosts Education Staff
The American Council on Exercise (ACE) announced the addition of Anthony J. Wall as director of professional education and Dr. Adam Bordes as senior health strategist, to the organization's team of experts…
ASA Supports Fishery Science Improvement Act
The American Sportfishing Association (ASA), along with numerous recreational fishing and boating organizations and dozens of Members of Congress on both sides of the aisle, continues to strongly advocate for a legislative solution that requires that scie
Bemis Associates Appoints Director of Marketing
Bemis Associates Inc. appointed Tom Mendl as director of marketing for apparel and footwear. He joins Bemis with over 20 years of outdoor sports industry experience. Most recently Mendl served as the director of sales and marketing for Vibram China, where
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal