Naya, a brand of Brown Shoe Company, Inc., is celebrating Earth Day by planting 5,000 trees in support of Plant-It 2020, a national non-profit organization founded by John Denver. The company will plant a tree for every pair of Naya shoes purchased at Nor
Category: Outdoor
Columbia Sportswear Accused of Misappropriating Heated Clothing Technology
Columbia Sportswear Company was sued late Tuesday by a Eugene, OR company for allegedly misappropriating its trade secrets involving heated clothing. In its lawsuit, Innovative Sports, Inc. alleges Columbia…
And 1 Signs Morris Twins to Endorsement Deal
And 1 signed NBA players and twin brothers Marcus and Markieff Morris to a three-year endorsement contract. The signings mark the first endorsement deal for the basketball brand since it Brown Shoe Co. sold And 1 to Galaxy International. Robert Purvy, And
Spyder and 3M Thinsulate Insulation Sign Four-Year Partnership
Spyder Active Sports, Inc. and 3M Thinsulate Insulation have entered into a formal four-year partnership to collaborate on marketing events. Previously, Spyder and 3M Thinsulate Insulation had partnered to jointly support the U.S. and Canadian Alpine Ski
Merrell Reups Outdoor Nation Partnership
Merrell renewed its commitment as a lead partner of Outdoor Nation, which is expected to draw more than 1,000 Millennials to summits in 11 U.S. cities this summer to champion outdoor recreation, conservation and other issues. Merrell will send its own you
Filson Hires Director of Sales for Lifestyle Line
Filson will be expanding efforts behind its lifestyle collections with the appointment of Jonathan Bergman as director of sales. Bergman will report directly to Filson’s National Sales Manager Dan Drust, focusing expansion of Filson Black, the brand
Nike Sues Reebok Over Tim Tebow Shirts
Nike Inc. sued Reebok in U.S. District Court in Manhattan over its sales of New York Jets quarterback Tim Tebow apparel. Nike, which is taking over the NFL license from Reebok for the 2012/2013 NFL season, claims Reebok used Tebow’s name on Jets-rel
Eastern Outdoor Sports Picks up Garmont
Garmont said is again using Eastern Outdoor Sales as its rep in the Southeastern United States…
Thorlo to Roll Back MSR on Snow and Ski
Thorlo, Inc. has rolled back its 2012/2013 price increases and MSRP on its snow and ski lines to provide relief to dealers in the wake of one of the warmest and dryest winters in recent U.S. history…
Nautilus Regains Compliance with NYSE Listing Standards
Nautilus, Inc. has regained compliance with the New York Stock Exchange’s continued listing standards after delivering on a business plan submitted to the NYSE and complying with the Exchange’s minimum market capitalization standard…
Skullcandy Signs SI Swimsuit Model Kate Upton as Endorser
Skullcandy Inc., the performance lifestyle audio brand, announced that 2012 Sports Illustrated Swimsuit cover girl Kate Upton has become the first addition to its crew of Supermodel Ambassadors…
Shoe Carnival Reappoints Securites Lawyer to Board of Directors
Shoe Carnival, Inc. appointed James A. Aschleman, a retired attorney specializing in corporate governance, mergers and acquisitions and securities law, to its board of directors. Aschleman previously served on the board from May 2001 to October 2006…
Survey: Team Sports Isn’t Fun
According to a survey commissioned by i9 Sports, the youth sports franchise, 84 percent of children say they quit or wanted to quit a sports team because it wasn’t fun. Another 42 percent said they’d rather play video games than sports while 3
Deuter Names Pro Rock Climber As Ambassador
Deuter USA named trilinqual Timy Fairfield as the first member of its ambassador team, which it launched this month to promote the brand and provide grassroots…
Chaco Launches Made in the USA Custom Sandal Program
Chaco has launched MyChacos, a unique “Made in the USA” custom sandal program. The new website, www.mychacos.com, offers deep customization with nine dimensions of color, material, and sole choices to create tens of millions of possibilities…
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