The National Sporting Goods Association (NSGA) announces the appointment of Salvador Colom (Deportes Salvador Colom), Rhett Johnson (Johnson-Lambe Co.) and Cathy Pryor (Hibbett Sports) to its board of directors. Each of the new board members will serve th
Category: Outdoor
NBA Launches Brazil Online Store
The National Basketball Association (NBA) and Netshoes launched LojaNBA.com, the first-ever official NBA online store in Brazil that gives millions of fans quick and easy access to official NBA branded merchandise…
Descente North America Names New Rep, Headquarters Employees
Descente North America announced that Kent Fried has joined their team as an independent sales representative serving the New York, New Jersey, and Eastern Pennsylvania territories. The company also name three new employees at its Layton, Utah headquarter
Manchester United Files for IPO in United States
Manchester United F.C., the famed U.K. soccer franchise, plans to sell shares for the first time in an initial public offering (IPO), according to filing with the Securities & Exchange Commission…
Report: Bids Arriving for Dr Martens
Pamplona Capital Management LLP may make a takeover bid of as much as 200 million pounds ($314 million) for Dr Martens, the Sunday Times reported. Dr Martens, which hired Rothschild to help it find a buyer, may also get bids from Warburg Pincus LLC and El
McDavid Launches New Brand Identity
McDavid, Inc. announced a new brand identity to reflect the company’s mission to be an essential part of every athlete’s training, motivation and success. Said Bob McDavid, president and CEO, “Our goal was a new look that athletes will relate
Nemo Equipment Discloses Recent Hires
Nemo Equipment, Inc., which recently relocated to a larger headquarters in coastal New Hampshire, disclosed that it has added six new employees with five of those filling new positions. The company has hired a CFO, a senior director of marketing, a custo
Majestic Athletic Opens Pop-Up Store at MLB All-Star Game
Majestic, the official uniform of the Royals and Major League Baseball, is opening the Majestic Baseball Store, the company’s first ever pop-up shop on the Plaza…
Superfeet Launches European Ops Center in Scotland
Superfeet Worldwide Inc. took over responsibility for all its European distribution Monday through a new operations center in Edinburgh, Scotland. Superfeet will also begin distributing its products and systems directly to retailers in the UK and Ireland
Lilypond Names Sales Agencies
Lilypond, a maker of premium bags, totes and accessories for women, has hired new sales representatives…
Outdoor Research To Sponsor Inaugural Outerlocal Event
Outdoor Research has partnered with magazine publisher and blogger Christian Beckwith to present the inaugural Outerlocal Summer Games July 7 at Snow King Resort in Jackson Hole, WY…
Mammut Names New Sales and Channel Management Executives
Mammut Sports Group named a new chief sales officer to replace Michel Tobler, who will resign effective the end of August to pursue professional sailing. It also named
former Raichle brand manager Stefan Merkt to a new position of chief channel managemen
BCM Lands $200K Grant for Urban Youth Program
Big City Mountaineers (BCM) received a $200,000 grant from the Foundation for Youth Investment (FYI). The grant will be used to manage a workforce development program called the Outdoor Educators Institute, which will strive to develop young urban adults
Black Diamond Inc. Completes POC Acquisition
Black Diamond, Inc. completed the acquisition of POC Sweden AB, a Stockholm-based developer and manufacturer of protective gear for action sports athletes…
Lenzing Breaks Ground on Austrian Tencel Plant
Lenzing AG said construction work has begun on a new plant in Austria that will increase its Tencel production capacity by nearly 50 percent when it’s completed in 24 months. Lenzing’s Tencel and Modal cellulosic fibers have become popular wit
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal