Fila announced that two finalists have been selected for the tennis dress design contest which was held via the brand’s Facebook page, Facebook.com/FilaAmerica…
Category: Outdoor
IBSWorld: Shopping Center Management Industry on the Mend
In the five years ended Dec. 31, 2012, shopping mall management firms' revenues declined at an annualized rate of 2.0 percent to $21.7 billion, but the industry is expected to recover in the next five years, according to new researchy by IBISWorld…
Dagger Names New Team Manager
Dagger has named longtime team paddler Chris Gragtmans as manager of Team Dagger following the June departure of Andrew Holcombe from the position…
BodyArmour SuperDrink Refutes Under Armour’s Trademark Lawsuit
BodyArmour SuperDrink filed an answer with the United States District Court for the District of Maryland in response to a complaint filed by Under Armour that claims “inaccurately and unfairly” alleged trademark infringement…
Sierra Club Promotes Bare to Director Post at Mission Outdoors
Sierra Club named Operation Iraqi Freedom veteran Stacy Bare as the new director of Mission Outdoors, its initiative to connect people with the outdoors. With this promotion, Bare will lead the Sierra Club’s effort to connect all people with the out
Advance Census Estimates Show Retail Sales Growth Slowed in June
Advance estimates by U.S. Census Bureau show retail sales slowed across most categories in June, including Sporting goods, hobby, book and music stores. It marked the third consecutive month of declining retail sales, took most analysts by surprise and pr
PrimaLoft Hires Public Relations Specialist
PrimaLoft, Inc. announced that Richard Meddaugh has been hired as public relations specialist…
Ralph Lauren Plans to Manufacture Future Olympic Uniforms in U.S.
Designer Ralph Lauren announced Friday that the uniforms it provides the U.S. Olympic team at the 2014 Winter Games in Sochi, Russia, will be made in the United States. The U.S. uniforms for the London Games were made in China, which sparked congressional
Helly Hansen’s Next Owner Has Deep Pockets, Global Reach and Lots of Patience
One of Canada’s largest public pension plan has agreed to buy 75 percent of Helly Hansen, giving the Norwegian designer and marketer of outdoor apparel access to deep pockets, global connections and patience…
Canadian Pension Plan to Buy 75 Percent of Helly Hansen
Ontario Teachers' Pension Plan (Teachers'), through its private equity investment division, Teachers' Private Capital (TPC), has agreed to acquire a majority ownership stake in Helly Hansen Group AS, the Norwegian designer and marketer of h
Retailers Prepare for Work Stoppage at East and Gulf Coast Container Ports
Concerned that East and Gulf Coast dockworkers and ocean carriers won’t reach a contract agreement in coming weeks, some U.S. retailers are already rerouting imports to minimize supply chain disruption, the Retail Industry Leaders Association (RILA)
Magellan Turns to Cartoon to Get Kids Geocaching
Magellan has partnered with a Canadian company that produces the GeoFreakz cartoon and online game to encourage kids to move from virtual to actual geocaching at select national parks in Canada…
W.L. Gore Launches Online Brand Platform for Gore Bike Wear and Running Wear
Gore Bike Wear and Gore Running Wear announced the launch of an Online Brand Platform in which bike and running enthusiasts can find detailed information about the full range of products, as well as textile technologies for both brands. The aim of the web
Yakima Restructures to Support Global Expansion
Yakima Products SVP and Chief Marketing Officer Ron TenBerge will be leaving the company July 13 as part of a restructuring aimed at supporting global growth of the Yakima, Whispbar and Prorack brands…
Garmont Sponsors Mountain Rescue Association
Garmont signed on as the Gold Sponsor of the Mountain Rescue Association (MRA) a non-profit training and education program…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal