Star Nutrition, Inc. signed a contract with the Pin Group to increase product distribution of its health and wellness products to home-shopping channels and “big box” stores. Pin Group will utilize its affiliations with major retailers to help Incrediwear products become available to more consumers nationwide under the brand Bambosa, which uses Incrediwear technology.
“The consumer demand for our products has never been higher,” said Star Nutrition CEO Jackson Corley. “And while our comprehensive network of distributors have done a great job getting our products to market, we really feel like Pin Group can help take us to that next level. We're really excited to get started on this business relationship and see Star Nutrition grow to new heights.”
The new relationship will now include television, radio, print, direct mail, retail and home-shopping channels. The two-minute and 30-minute television segments were shot in May, while radio and print ads were finished last month. An infomercial will begin immediately in print and radio, and there will be a beta test of the television version.
“We always have to be mindful that we are working high-end, superior products as we have an excellent reputation to maintain,” said Michael Xirinachs, CEO of Pin Group. “And the Incrediwear line matches up with our philosophy brilliantly. Their products are used and loved by some of the most amazing athletes worldwide, and that says a lot to us. We can't wait to work with them and build a Direct Response channel, as well as leverage our affiliations with major retailers.”
Incrediwear products, such as the Incredisocks and Incredibrace lines, couple proven health benefits with extreme comfort. Because of their anion technology, the products increase circulation, regulate temperature, are antimicrobial and wick away moisture.
