Bushnell Outdoor Products was recognized by the U.S. Sportmen's Alliance (USSA) with the 2013 Cabela Lifetime Business Achievement Award. Bushnell received the award last week during the 35th annual Shooting, Hunting and Outdoor Trade Show (SHOT Show
Category: Outdoor
Retail Voodoo Hires Ron Menconi
Retail Voodoo, the brand, packaging and in-store creative agency for outdoor and sporting good manufactures and retailers based in Seattle, WA, has hired Ron Menconi as brand guide…
PHIT America Initiative Set to Launch
This month, leading sports and fitness industry companies and organizations will launch PHIT America, a year-round, educational, advocacy, and social media marketing campaign designed to reach millions of Americans. PHIT America will combat the obesity an
Sequential Brands Group Closes Heelys Acquisition
Sequential Brands Group, Inc. has completed the merger of Heelys, Inc. Simultaneous with the closing, the previously announced global license agreement with BBC International LLC became effective, making BBC the exclusive licensee for Heelys footwear…
Li Ning to Sell Convertible Securities
Li Ning Company Limited said its board proposed to raise approximately HK$1.85 billion to HK$1.87 billion through an open offer of convertible securities. The total gross proceeds from the open offer will be used by the Group to execute a transformation
Brooks’ Momentum Accelerates
With revenues surging 43 percent in 2012 to crack $400 million for the first time and future orders ahead 31 percent, Brooks Sports is feeling no slowdown in the running category. At a breakfast meeting with journalists held last week at the Outdoor Retai
Survey: More Than 179 Million Will Watch Super Bowl
According to a new survey by the Retail Advertising and Marketing Association, more than 179.1 million people will watch the Super Bowl on Sunday, Feb. 3, the most in the survey’s nine-year history and up from an estimated 172.5 million last year…
Under Armour Inks Endorsement Deal with Knicks Guard
Under Armour has signed an endorsement deal with the New York Knicks guard Raymond Felton. Other NBA endorsers for Under Armour include Brandon Jennings, Kemba Walker, and Greivis Vasquez…
Outdoor Inspiration Award Recipients Honored at OR Winter Market
Winners of the third annual Outdoor Inspiration Awards presented by Adidas Outdoor were honored Jan. 24 at an awards ceremony during Outdoor Retailer Winter Market. The awards recognize individuals, groups and companies that motivate others to become acti
Teton Gravity Research Hires New Head of Production
Teton Gravity Research (TGR) announced that Jeff Harasimowicz has officially joined TGR as head of production. Harasimowicz most recently worked at The Weinstein Company in New York, and comes to TGR to help lead an aggressive expansion of company initiat
Warrior Sports Wins Hockey Supplier of Year Award
Warrior Sports was awarded the Source for Sports 2012 Hockey Supplier of the Year Award, presented at their Annual Hockey Buying Show…
Outdoor Product Sales Reach $11.3 Billion in 2012
The SportsOneSource Group is reporting that outdoor product sales were up 3.7 percent to $11.3 billion for the 2012 calendar year as mid-single-digit increases in outdoor apparel and outdoor hardgoods were partially offset by a slight decline in outdoor f
REI Announces Vendor Partner Awards
REI announced its 2012 Vendor Partner of the Year award recipients during the Outdoor Retailer Winter Market trade show. Brooks was presented with the annual “Vendor Partner of the Year” award, while Thule, PrAna and Osprey Packs were named di
Petzl to Build $20 Million North American Headquarters in Utah
Petzl will invest $20 million to build an 80,000-square-foot North American headquarters in West Valley City, in the heart of Utah’s Salt Lake Valley…
Outdoor Product Sales Get Late Lift in December
Outdoor Product sales posted a solid increase in December as a resurgent Outdoor Apparel business and strong Outdoor Hardgoods sales easily offset a continued decline in footwear segment revenues. After a mediocre week to start the month, followed by two
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal