Under Armour has signed an endorsement deal with the New York Knicks guard Raymond Felton.

Other NBA endorsers for Under Armour include Brandon Jennings, Kemba Walker, and Greivis Vasquez.

Under Armour is taking basketball to the next level with innovative products providing players like myself real performance benefits, said Felton. From everything Ive seen I know the brand is really committed to growing the game at the NBA, College, High School and Youth platforms. Im looking forward to sharing my insights with the team and being a part of the UA basketball movement.

We are extremely excited about partnering with Ray, a true professional and someone who embodies the underdog spirit we look for in our basketball athletes, said Kris Stone, Director of Sports Marketing, Professional Basketball, Under Armour. Ray has clearly established himself as a winner dating back to his high school state championships, NCAA Championship and current impact on the Knicks recent rise to the top of their division.