Nielsen Expositions has been renamed Emerald Expositions, Inc. by Onex Corporation, the Canadian private equity fund that last week acquired the company for $950 million in cash from Nielsen Holdings N.V…
Category: Outdoor
MEC Ventures Outside its Comfort Zone with Rebranding Effort
Mountain Equipment Co-op (MEC) provided another glimpse into its strategic repositioning last week when it unveiled a new logo and branding campaign designed to make the venerable outdoor retailer more relevant to the country’s increasingly urban po
Columbia Sportswear to Invest $51 Million in JV with Chinese Distributor
Columbia Sportswear Company plans to invest approximately $51 million capitalizing a new joint venture with its distributor for mainland China rather than let their agreement expire at the end of 2014…
Sanuk Ambassador Opens Indoor Rock Climbing Gym
Sanuk, a division of Deckers Outdoor Corporation, celebrated the grand opening of Sender One Climbing, the first-ever indoor rock climbing gym owned and designed by Sanuk ambassador and world-renowned rock climber, Chris Sharma…
Outdoor Brands to Gather Near Bend, OR for Conservation Project
On Tuesday, June 25, volunteers from Conservation Alliance members and other outdoor companies will gather in Sisters for a day of collective stewardship and conservation on Whychus Creek…
Redington Names New Marketing Manager
Redington, the Bainbridge, WA-based maker of performance fly fishing gear has hired Kirsten Ashmore as marketing manager…
Ecco’s COO to Leave
Michael Hauge Sorensen, Ecco’s chief operating officer, has decided to leave Ecco to return to Asia. He was instrumental from 2002 to 2009 in building the Danish footwear brand's presence across the Asia Pacific…
Outdoor Retailer to Introduce Industrial Design Center at Summer Market
Furthering its commitment to highlighting the supply story behind Outdoor Retailer, show organizers will introduce the industry's first Industrial Design Center at Summer Market 2013, July 31 – Aug. 2 at the Salt Palace Convention Center in Salt Lake
Canadian Pension Funds, Institutional Investors Endorse Bangladesh Safety Accord
Canadian institutions, collectively representing more than $44 Billion assets under management, released a joint statement in support of the Accord on Fire and Building Safety in Bangladesh and timely and effective action to ensure respect for the fundame
Nike, Inc. Plans Dramatic Shift in Senior Management Structure
Nike, Inc. announced that Charlie Denson, Nike Brand president since 2006 and a 34-year veteran of the brand, will retire in January 2014. Effective July 1, Trevor Edwards will become the new Nike Brand president. Other executive promotions include Eric S
Does Your Congressman Support “eFairness”?
The National Retail Federation recognized a bipartisan group of 136 Members of Congress – 69 Senators and 67 Representatives – as ‘Heroes of Main Street’ for their support and sponsorship of the Marketplace Fairness Act (S.336, S.743, H.R.68
Skechers To Sponsor Chevron Houston Marathon
Skechers USA, Inc. announced a multi-year partnership with the Houston Marathon Committee, Inc. under which the Skechers Performance Division will become the official footwear and apparel sponsor for the Chevron Houston Marathon…
HanesBrands Promotes Gerald Evans to COO
HanesBrands, the parent of Champion, Hanes and Gear for Sports, promoted Gerald W. Evans Jr. to chief operating officer effective Aug. 1…
Johnson Outdoors Hires Jetboil Brand Manager
Jetboil, which was acquired by Johnson Outdoors in 2012, has hired Ken Avery as its brand manager. A former pro mountain biker, Avery has 12 years of product development experience, including stints with two bicycle tire manufacturers…
Adidas Tops Apparel Category in Green Survey
In Interbrand's annual ranking of the 50 Best Global Green Brands, Adidas came in first in the apparel category, landing at 15. Second was Nike (#31), H&M (#42), and ZARA (#48)…
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