DSW Inc. plans to open stores in Hyannis, MA and Manhasset, NY…
Category: Outdoor
Wilson Appoints New Head of Marketing
Wilson Sporting Goods Co. appointed consumer marketing guru Amy Weisenbach as its new VP of marketing, effective May 19.
She spent three years at Beam where she led the U.S. Tequila portfolio and successfully turned around…
Weidman Takes Interim Director Position at Big City Mountaineers
Big City Mountaineers (BCM) has named long timer board member and former president Jeff Weidman as its new interim executive director…
Hoka One One Signs on as Presenting Sponsor of The Race – Revived
Hoka One One, a division of Deckers Outdoor Corporation, announced the brand has become the presenting sponsor of The Race – Revived, the updated edition of the classic Eugene, Oregon 8K running race that was held during the 1980’s…
Gander Mountain Celebrates Remodeling in Williamsport
Gander Mountain is celebrating the completion of its newly-remodeled Williamsport store in Pennsylvania…
Vibram Agrees to Settle FiveFingers Lawsuit Over Health Claims
Vibram USA has agreed to pay a total of $3.75 million to settle a lawsuit alleging it made unsubstantiated claims that its FiveFingers shoes strengthened muscles and prevented injury. Vibram denies any wrongdoing in the case, but has agreed to stop making
Otis Restructures Sales Force
Otis Technology announced a restructuring of the sales team for the sporting goods channel of their gun care products…
L.L.Bean Adds New Board Members
L.L.Bean said it is appointing two new independent directors to its corporate board. The two are Hugh Farrington, former chief financial officer of Hannaford Brothers Co., and Matthew Moellering, CFO and vice president of Express, Inc., in Columbus, OH..
Swing XP Partners with USA Baseball
USA Baseball, the national governing body for amateur baseball, has entered into a multi-year official training product supplier agreement with Swing XP, the manufacturer of a unique weighted bat, designed to help batters improve their hitting mechanics a
Big Agnes Fills New Product Designer Position
Big Agnes named Will McElwain to a newly created product designer position…
Easton Announces Mark Pezzoni as New President
Greg Easton, President of Jas. D. Easton, announced that Mark Pezzoni has been hired as the new president of Easton Archery (a division of Easton Technical Products) and will start in late May…
Sports and Fitness Industry Surpasses $80 Billion in Wholesale Sales
The sports and fitness industry grew 2.8 percent in 2013, representing $81.4 billion in wholesale sales in the United States, according to the 2014 Manufacturers’ Sales by Category Report published by the Sports & Fitness Industry Association (SFIA)
Adidas Outdoor Signs Professional Rower
Adidas Outdoor announced the addition of rower Sonya Baumstein, 29, to its team of athletes. In 2013, Baumstein became the first person to stand-up paddleboard across the Bering Strait…
3N2 Signs Fastpitch Softball Star Monica Abbott to Endorsement Deal
3N2 has come to terms with fastpitch softball phenom Monica Abbott on a product endorsement deal. Abbott, who currently pitches for National Pro Fastpitch's (NPF) Chicago Bandits…
Brandblack Launches Campaign Starring Jamal Crawford
Brandblack, the recently introduced men's performance sportswear brand, announced the launch of a new global marketing campaign featuring recent NBA 6th Man award winner and face of the brand, Jamal Crawford of the Los Angeles Clippers, titled FUTURE
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