Chevalier Advertising announces that it has been selected as the agency of record for Action Target, a manufacturer of shooting range solutions and targetry for the outdoor industry…
Category: Outdoor
McNett Appoints New Chief Operating Officer
McNett Corporation announced that Liz Mathias has been promoted to chief operating officer (COO) effective immediately…
Garmin Releases Kit for Third-Party App Developers
Garmin International unveiled Connect IQ, the first-ever open platform for third-party developers to create apps for Garmin products…
SIA/POW Premier Jeremy Jones’ Film Higher
SnowSports Industries America along with Protect Our Winters (POW) on Sept. 19 gathered Portland, OR-based media and snow sports industry leaders to mix, mingle and learn about snow-related topics from both organizations before the Portland premier of Jer
Timberland Employees Participate In 17th Annual Serv-a-palooza Global Service Event
Today, and in the weeks surrounding, Timberland employees and partners around the globe come together to participate in Timberland's annual global event, Serv-a-palooza. Initiated in 1997 to inspire employees to give back to their local communities,
Valencell Opens Lab to Help Licensees Test Biometric Apparel
Valencell has opened a state-of-the art sports performance lab where licensees can develop and validate biometric wearable products using its patented sensor technology…
Deloitte Forecast: Retail Holiday Sales to Increase 4 to 4.5 Percent
Deloitte's annual retail holiday sales forecast calls for sales to climb 4 to 4.5 percent from November through January compared with the holiday season last year. That compares with last year's 2.8 percent gain. Online sales are expected to gro
Backyard Collective Draws 160 in Boulder, Heads for Bend
The Conservation Alliance said that after drawing more than 160 volunteers to for a day of flood debris removal and trail work in Boulder, CO last week, it expects up to 50 volunteers to turn out for its last Backyard Collective of the year in Bend, OR…
REI and Accell Partner to Bring German MTB Brand to US in 2015
REI will become the exclusive dealer of the premium German mountain bike brand Ghost starting next year…
REI Promotes Zipfel, Nixes CMO Position
REI has promoted Annie Zipfel to the position of SVP of marketing and no longer plans to hire a chief marketing officer. Zipfel joined REI in 2012 from Target and now oversees all the retailer's marketing and advertising campaigns, digital engagement
STI International Names New Executive
STI International, Inc., an employee owned manufacturing company that produces 1911 & 2011 style firearms, announced that Jens Krogh will lead their sales and marketing efforts…
Freewaters Footwear Partners with Project 509 on Clean Drinking Water
Freewaters footwear, which donates 1 percent of gross sales to clean drinking water projects, announced a new partnership with Project 509 on the successful expansion of a clean water project in Haiti…
Cole Haan Partners with Ballerinas
Cole Haan announced its multiyear partnership with three ballerinas of New York City Ballet…
Dragon Alliance Appoints California Rep
Dragon Alliance, the maker of sunglasses and snow goggles, hired Noi Kaulukukui as a sales representative covering Northern California…
STX Sponsors Two Elite British Field Hockey Clubs
Baltimore-based STX, LLC, the maker of lacrosse, field hockey and golf equipment, announced the sponsorship of two English Premier League field hockey clubs, Wimbledon Hockey Club and East Grinstead Hockey Club…
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