Today, and in the weeks surrounding, Timberland employees and partners around the globe come together to participate in Timberland’s annual global event, Serv-a-palooza. Initiated in 1997 to inspire employees to give back to their local communities, the signature fall celebration provides Timberland employees worldwide one full day of service to impact the community, build teamwork and engage stakeholders in the brand’s ethic of service.
Timberland’s commitment to corporate responsibility is rooted in giving back to the communities in which employees work, live and do business; the brand has celebrated its longstanding commitment to volunteerism through its signature Serv-a-palooza event for the past 17 years. At Timberland, volunteerism is a way of life. The power of people transforming communities through hands-on service is central to Timberland culture.
“Even in its 17th year, Serv-a-palooza remains one of our most beloved community service events,” said Atlanta McIlwraith, senior manager of community engagement for Timberland. “Serv-a-palooza represents an opportunity for us to reconnect with our neighbors and provide them with much needed resources that will support their community growth for years to come. It is our continued hope that our unwavering commitment to service will inspire others to spread the positive impact throughout their own communities around the world.”
Across North America, Europe and Asia, Timberland is hosting projects in more than 50 locations, across 15 international markets with some 12,000 hours of service performed by 1,500+ volunteers in September and October. Some events include:
- Building a library for a local Primary School that has limited resources in Malaysia
- Cleaning up a coastal beach in Taiwan
- Reconstructing a homeless shelter for children in the Dominican Republic
- Planting 1,200 trees in Italy to create an urban park
- Renovating a shelter in the United Kingdom
Today, at Timberland Headquarters alone, more than 360 employees and guests will serve more than 2,900 hours in seven community building projects in nearby Lawrence, Massachusetts
As part of the Path of Service program, which provides full-time employees up to 40 paid volunteer hours per year, Timberland organizes two global service events each year. The annual Spring event, Earth Day, focuses on Timberland’s commitment to serving the environment and Serv-a-palooza in the Fall, focuses on serving communities in need. During this year’s Earth Day celebration, Timberland employees surpassed a major milestone of having served over one million hours. Serv-a-palooza will get the brand underway in serving its next million hours.
This August marked Timberland’s first volunteerism effort geared entirely towards its consumers. The brand partnered with CrowdRise, an innovative digital fundraising platform created by actor and philanthropist Edward Norton, to establish a six-week sponsored volunteerism Challenge. The Challenge was designed to incentivize consumers to volunteer for a cause of their choice, as well as recruit donors and other volunteers. The Challenge concluded on September 18th and raised a total of over $75,000 and contributed over 1600 volunteer hours.