Dragon Alliance, the maker of sunglasses and snow goggles, hired Noi Kaulukukui to as a sales representative covering Northern California.

“I watched Noi grow up in this industry from surfer to shop kid to rep, meanwhile he was maintaining a positive attitude with a lot of integrity,” says Montemurro. “Everyone wants Noi to succeed, and I believe by being a part of the Dragon family Noi will get the support and guidance he needs to show the industry what he is capable of achieving.”

Born on Kauai and raised in Santa Cruz, enjoyed a successful career as a NorCal pro surfer and shaper. He honed his retail skills working at ONeill’s flagship surf shop, where eventually he came to be manager.

“Taking on the role as a sales rep for Dragon in a honor,” says Kaulukukui. “They have sponsored me in the past, and walking through the new offices in San Clemente, it’s so obvious there is an abundance of passion pouring out everywhere. I look forward to helping grow Dragon as a brand and showing how much fun the team has making stylish products with heaps of function.”