Mossy Oak has teamed up with Sportchief to create GameKeeper Fieldwear, a complete line of casual and work wear designed for the outdoor enthusiast…
Category: Outdoor
Gill Athletics Announced as NFHS Corporate Partner
Gill Athletics, the oldest and largest manufacturer of track and field equipment in the United States and around the world, has entered into a three-year agreement with the National Federation of State High School Associations as an NFHS Corporate Partner
Athletic Propulsion Labs Helps Support Breast Cancer Awareness
Athletic Propulsion Labs will partner with the Women's Cancer Research Fund, a charitable program of the Entertainment Industry Foundation, by releasing two special shoes for Breast Cancer Awareness month…
Powell Rods to be Distributed by Pitman Creek
Powell Rods, fishing rod manufacturer, announces that they will now be marketed by wholesale distributor Pitman Creek out of Hustonville, KY…
Plano Synergy Supports Breast Cancer Cause
Plano Synergy is joining in the movement to combat breast cancer and is taking an active role in bringing awareness to this all-too-common and detectable disease…
Bia Sport Hires PR Agency
Bia Sport, a new manufacturer of a multi-sport watch designed with women in mind, has hired OutsidePR as its agency of record, effective immediately. ..
Rack Room Raises More Than $600,000 to Help Children in Need
Rack Room Shoes raised $601,149 to provide children in need with new shoes for the school year. The funds support Shoes That Fit, a grassroots non-profit organization that provides shoes to at-risk students, identified through local school liaisons…
K•Swiss Unveils New Brand Identity
K•Swiss has introduced a new brand identity that celebrates its place as the only heritage American tennis brand. K•Swiss’ new look brings the brand back to its founding roots and is characterized by a new visual language, including: a directional l
Nike Tops Forbes Most Valuable Sports Brands List
Nike again ranked first in Forbes ranking of the top ten most valuable sports brands in the business category. Nike had a value of $17.3 billion. Second was ESPN, valued at $15 billion; followed by Adidas, $7.1 billion; Sky Sports, $4.1 billion; Under Arm
Westcomb Launches Ambassador Search Along With Redesigned Website
Westcomb is seeking those with a passion for the outdoor experience to fill a roster of adventurers to join the brand’s expanding ambassador team. The ambassador search is launching simultaneously with an entirely redesigned website and e-commerce p
Bia Sport Hires OutsidePR as Agency of Record
Bia, the multisport GPS watch maker, has hired OutsidePR as its public relations agency. The brainchild of endurance athletes Cheryl Kellond and Sylvia Marino, Bia Sport is…
Minn Kota Launches New, Enhanced Website
Minn Kota has launched a new brand website (www.minnkotamotors.com) showcasing its trolling motors, Talon shallow water anchors, battery chargers and marine accessories…
President of Nike Golf Cindy Davis Retires
Nike Inc. announced that Cindy Davis, president of Nike Golf, plans to retire from Nike. Davis joined Nike Golf USA as general manager and has served as president of Nike Golf since 2008…
NRF Forecasts 4.1 Percent Holiday Gain
After a turbulent start to 2014, the National Retail Federation announced it expects sales in November and December (excluding autos, gas and restaurant sales) to increase a healthy 4.1 percent to $616.9 billion, higher than 2013’s actual 3.1 percen
CustomWeather Issues Long Range Snow Forecast
CustomWeather released its U.S. Ski Outlook for Winter 2014-2015, highlighting the best regions for optimal skiing conditions this winter during the months of December 2014 –February 2015…
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