Brixton, a surf and music lifestyle apparel brand, hired Spraying Gravy agency as the brand’s new Northeast sales representative…
Category: Outdoor
Mark Fletcher Exits from Fletcher Sport Brands
Mark Fletcher, president of Fletcher Sport Brands (FSB), the parent of Sunice Golf and Tommy Hilfiger Golf, announced that he has informed his partner, Alen Brandman, majority shareholder of FSB, that he would be leaving FSB this week…
Denver Broncos Are America’s Favorite Football Team
According to a new Harris Poll, the Denver Broncos are America's most popular team. They're followed by the NY Giants (who have moved up two spots to 2nd) and the Green Bay Packers (who dropped one spot to 3rd). The Dallas Cowboys, last year
Google Express Adds 3 Cities, 3 Sporting Goods Retailers
Paragon Sports of New York City, Wrigleyville Sports in Chicago and Sports Authority of Denver are among 16 new retailers that have joined Google Express, which expanded Monday into Chicago, Boston and Washington D.C…
SkiLogic Hires New Directors of Sales and Marketing
SkiLogik, a Colorado manufacturer of skis for both groomed and backcountry skiing, has hired Katie Sowyrda as director marketing and Stefan Bast as director of sales operations…
Club Ride Secures Expanded Credit Line
Club Apparel said Mountain West Bank expanded its credit line by $525,000 to $1.5 million needed to fund growth. The Ketchum, ID-based maker of cycling lifestyle apparel said it ended the third quarter with $476,000 in credit still available on the line..
Patagonia Investing $13 Million to Bring Solar Energy to Hawaiian Homeowners
Patagonia Works has agreed to invest $13 million in an initiative that will purchase and install more than 1,000 rooftop solar power systems in Hawaii, where most homeowners currently use electricity generated by coal and oil…
The Fanatics Authentic Sports Comes to Philadelphia
The Fanatics Authentic Sports Spectacular is making its first stop in Philadelphia on Oct. 17 and plans to bring over 50 of sports’ top athletes to the Greater Philadelphia Expo Center at Oaks for a weekend full of excitement…
Wal-Mart Stores FY16 Spending Plan Reveals Big Shift to Digital
Wal-Mart Stores Inc. will slow new store openings next year so it can boost capital spending on its e-commerce platform by 20 to 50 percent in a bid to catch up with rapidly changing consumer behavior…
Kinetic Trainers New Website Goes Live
Kinetic Trainers has relaunched kurtkinetic.com with enhanced product information, including product videos, technical information, reviews, new page layouts and a customer service portal.
Lands’ End Rotates Board Assignments
Lands' End, Inc. announced the rotation of several board assignments, including the election of Josephine Linden as chairman of the board of directors. Linden, founder, managing member and principal of Linden Global Strategies LLC, has been a member
New World Consumer Products, LLC Hires John Wilson
New World Consumer Products, LLC, a Charleston, SC-based producer of scientifically-advanced products and supplements based on technology developed by its sister company and privately held specialty pharmaceutical company, New World Pharmaceuticals, LLC,
NBA China, Anta Announce Co-Branding Partnership
NBA China and Anta Sports Products Limited announced a new partnership in China, designating Anta as an Official Marketing and Merchandising Partner of NBA China…
Teva Partners with Woolrich on Collection
Woolrich, Teva and Urban Outfitters begin selling a collection of wool-blend socks this week designed to complement the patterned webbing and colorways of Teva's Original Universal sandal collection…
Gore-Tex Debuts Global, Multi-Channel Marketing Campaign
W. L. Gore & Associates will debut a multi-year, multi-channel, international marketing campaign, “Experience the Difference” in support of the Gore-Tex brand this fall. Launching in four countries, the campaign, with a seven-figure budget, wi
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