The Running Specialty Group (RSG) has acquired Run Colorado, increasing its stake in the Colorado market to five shops, including the four operated by Boulder Running Company…
Category: Outdoor
SCARPA North America Partners with National Ski Patrol
SCARPA North America has signed on as an official alpine touring and telemark ski boot sponsor of the National Ski Patrol…
SIG SAUER Launches Redesigned Web Store
The new SIG Store features an advanced search function, with filtering options that allows shoppers to find products by firearm type, specific gun model, caliber, apparel type, color, size, price and several other options…
Apex Ski Boots Offers Equity Via Crowdfunding Site
Apex Ski Boots, a Boulder, CO designer of modular, high performance ski boots, this week became one of the first sporting goods companies to announce an equity offering through the crowd funding site CircleUp…
Under Armour Senior Advisor Steps Down
Under Armour Inc. disclosed that Byron K. Adams Jr. has left his post as senior advisor to Chairman and CEO Kevin Plank, effective Friday…
Florida Legalizes Hunting with Suppressors
The Florida Fish and Wildlife Conservation Commission voted unanimously on 11/21/14 to repeal the 57 year old prohibition on the use of firearm suppressors for taking deer, gray squirrels, rabbits, wild turkeys, quail, and crows…
Reebok Acquires Luta Sportswear
Reebok International, which is owned by Adidas, has acquired has the U.K.-based, boxing and martial arts brand, Luta. Reebok also established a long-term alliance with Fight for Peace, a non-profit organization which combines boxing and martial arts with
Dahon Celebrates Opening of New Chinese Factory
Dahon, the world's largest producer and marketer of folding bikes, celebrated its move to larger manufacturing facilities earlier this month that will enable it to double production to 1 million bikes a year…
Warrior Comments on NOCSAE De-Certification
Warrior Sports, Inc. said it disagreed and was “disappointed” with the decision by the National Operating Committee on Standards for Athletic Equipment (NOCSAE) to void the NOCSAE certification for the Warrior Regulator lacrosse helmet…
SHOEme Appoints Chief Information Officer
SHOEme, parent company of online footwear retailers OnlineShoes.com and SHOEme.ca, announced that Peter Lee has joined the company as chief information officer…
Eddie Bauer Opens Flagship in San Francisco
Eddie Bauer announced the opening of a new flagship location in the center of San Francisco's premier shopping district of Union Square. This is the second store for the brand in the downtown San Francisco area…
Bass Pro Shops Supports of the National Deer Alliance
With the goal of protecting the health of America's deer populations and combating threats to deer hunting, Bass Pro Shops has pledged its support to the National Deer Alliance…
White Mountain Adds Sales Director
The White Mountain Footwear Group named Maxwell (Max) Harrell director of sales at its newly launched Summit White Mountain division, which…
Ugg Enhances Counterfeit Measures
Ugg Australia re-launched its online consumer counterfeit education section with a specially created “Ensure Authenticity” link to emphasize the importance of buying genuine Ugg Australia products from authorized retailers this holiday season…
SoCal Ski Resorts Opening in Time for Thanksgiving Weekend
Three ski resorts in Southern California expect to open by Friday, joining a smattering of resorts from Vermont to Colorado and Utah that have opened in time for the Thanksgiving weekend…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal