Oakley and Ray-Ban parent Luxottica Group S.p.A. will pay outgoing CEO Enrico Cavatorta €4 million in incentive pay in addition to severance pay when he leaves the company Oct. 31…
Category: Outdoor
Skechers Launches NYC Marathon Marketing Campaign
Skechers Performance Division announced the release of a New York inspired advertising campaign and product line to celebrate the upcoming marathon in New York City on Nov. 2, 2014. The advertising campaign highlights the new spring 2015 GOrun 4 shoe and
Asics America Honors A Marathon Way Of Life
In celebration of every type of marathoner, Asics America, an official sponsor of the New York City Marathon for over 20 years, is bringing its “We Are Marathoners” campaign back to the Big Apple for this year's TCS New York City Marathon. The multi
PrimaLoft Launches Digital Library
PrimaLoft Inc. debuted a digital marketing portal for retailers, suppliers, the media and other stakeholders…
Goodhew/Sockwell Joins Grassroots
Goodhew/Sockwell has joined Grassroots Outdoor Alliance as a Vendor Partner…
HanesBrands Reports Third Consecutive Quarter of Double-Digit Sales Growth
HanesBrands, the parent of Champion, Hanes and Gear For Sports, announced strong third-quarter financial results driven by acquisition benefits, innovation, and enhanced profitability from global supply chain efficiency gains. The company raised its full-
RECALL: 5,000 Cane Creek Rear Shocks
Cane Creek Cycling Components Inc. of Fletcher, NC has recalled about 5,000 rear shocks sold in Canada and the United States this year because their high-speed rebound dials are labeled backwards…
Cabela’s Announces Two New Retail Stores
Cabela's Incorporated announced plans to open stores in two new markets: League City, Texas; and Lexington, Kentucky…
JAM Media Collective Partners with Oru Kayak
Public relations and media agency Jam Media Collective announced that it has been named the public relations agency of record for Oru Kayak…
Safariland Group Names VP and GM
The Safariland Group a global provider of safety and survivability products designed for the public safety, military, professional and outdoor markets, announced that Don Dutton has been appointed vice president and general manager of its Mustang Survival
Weatherby Appoints Digital Properties Manager
Kemp Newnam has joined Weatherby, Inc. as digital properties manager, a new position in the company's growing marketing department…
LLD Ink Hires Communications Specialist
LLD Ink has added Derrek Sigler as content and communications specialist..
Sealskinz Names Blackman Executive Chairman
Sealskinz Ltd. has named Ian Blackman as executive chairman…
Sportsman’s Apparel Partners with KeepAmericaFishing
Sportsman's apparel has announced a collaboration arrangement with the American Sportsfishing Association (ASA) and its public advocacy program KeepAmericaFishing…
ArmaLite Appoints VP of Product Management
ArmaLite Announces Walt Hasser as new vice president of product management…
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