According to a regulatory filing with the Securities & Exchange Commission, Under Armour Inc. promoted Henry B. Stafford to chief merchandising officer, Matthew C. Mirchin to president, North America, and Adam Peake to EVP, global marketing….
Category: Outdoor
Chaco Wraps Up 2014 Fit For Adventure Tour
Chaco said its “Fit for Adventure Tour,” including 8 music festivals, three college football games, two whitewater events, engaged more than 58,000 unique consumers and raised over $13,000 for Big City Mountaineers…
Big Rock Sports Opens New Canadian Distribution Center
Big Rock Sports announces the opening of its newest distribution center in Surrey, British Columbia…
Kjus Names New Design, Product Development and Marketing Leaders
Kjus, which makes premium apparel for the ski, golf and active-wear markets, named new leadership in its design, product development and marketing unit…
TAG Heuer Expands Sponsorships Spending to Marathons
TAG Heuer, the luxury Swiss watch maker, has signed on as a sponsor and official timekeeper for several marathons to extend its reach beyond motorsports and further affirm its roots in sports. The sponsorships will be aimed at reaching almost 320 million
Timberland Enters Tire Business to Secure Rubber
Timberland announced Monday a collaboration with tire manufacturer and distributor Omni United to create a co-branded line of tires that will be the first ever purposely designed to be recycled into footwear outsoles after their journey on the road is com
Sports Authority Sets Washington Reopenings and Vegas Opening
Sports Authority will host grand reopening events for its redesigned and new stores in the Western Washington area on Saturday, Nov. 8. It also announced grand opening events for new and improved stores in the Las Vegas area on the same date…
Altamont Capital Invests in HUF Worldwide
Altamont Capital Partners has made an investment in HUF Worldwide, Inc., a leading skate and streetwear brand. HUF was founded by professional skateboarder, Keith Hufnagel, who opened 5 boutique skateboard and apparel retail stores…
Black Diamond Meets Third Quarter Expectations
Black Diamond Inc. reported sales increased $10.7 million, or 24 percent, to $54.9 million in the third quarter, with growth coming from all brands and geographies. Increased fulfillment of preseason fall bookings and ASAP orders, continued delivery of PO
Westcomb Hires Sales Rep in Quebec
Westcomb, the Vancouver, BC-based designer and manufacturer of performance outerwear, signed a new sales agency to build its business with retailers in Quebec…
Icebreaker Partners with the Banff Mountain Film and Book Festival
Icebreaker announced a two-year partnership with the Banff Mountain Film and Book Festival, which kicks off with this year’s event Nov. 1-9, 2014. The festival hosts filmmakers, authors, athletes and brands from the outdoor industry during a nine-da
OIA PAC Releases List of Mid-Term Candidates
Republicans have an edge going into many close races in tomorrow's mid-term federal election and are poised to take control of Congress, according to a report prepared by Outdoor Industry Association government affairs team last week. The report show
Burton Alters Approach to SIA Snow Show
This January in Denver, Burton Snowboards is changing the game during the industry’s largest trade show with a new approach to product and brand activations both on and off the SIA Snow Show floor. First up, at the SIA Snow Show, Burton will have th
Fjällräven Launches First American Campaign
Swedish heritage brand Fjällräven unveiled its first North American advertising campaign. Photographed and filmed by renowned artist, surfer and outdoorsman Chris Burkard…
Golf Rounds Lose Ground in September
According to Golf Datatech, golf rounds during September on a national level declined 2.3 percent in September 2014 compared to September 2013…
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